Optimize your customer marketing campaigns with Airbridge and CleverTap

We are excited to announce our official partnership with CleverTap, the leading global platform for customer engagement and retention! You can now transfer attribution data from Airbridge to CleverTap and build more engaging experiences for your customers. 

By enabling the integration, you can send three types of event data from Airbridge to CleverTap.

• Attributed Install Events (Inorganic Install Events): These install events are attributed to some media sources, such as paid ads on third-party applications. It means that a user installed the app as a result of some engagement with an ad. These events are sent to CleverTap as default at all times when the credentials for integration are submitted. 
• Unattributed Install Events (Organic Install Events): These install events are attributed to app stores, websites, or referrals. It means a user installed the app without engaging with an ad. If you want to send these events to CleverTap, **make sure to enable the tracking of the event data in CleverTap.**‍
• In-app Events (Custom Events): Tracking these events allow a deeper analysis of user behavior within an app. Examples of in-app events might include Viewed Product, Added to Cart, or Video Watched. The In-app Event data sent from Airbridge can be used to build granular user segments on CleverTap.

The attribution data and events sent to CleverTap can be used to build granular user segments to help you easily create effective campaigns for different audiences.

Please find the Airbridge User Guide for instructions to set up the integration. If you want to learn more about our partnership with CleverTap, do not hesitate to contact us!

About CleverTap

CleverTap is the world’s No. 1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation, enabling brands to offer hyper-personalized and delightful experiences to their customers. More than 1,300 customers in 100 countries and across 10,000 apps — including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, Tesco, Kotak Mahindra Bank, SonyLiv, Swiggy, PharmEasy, and Dream11 — trust CleverTap to achieve their retention and engagement goals and grow their long-term revenue. Backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, and Recruit Holdings, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.