Airbridge | Airbridge vs Singular

What Singular can’t deliver

With Airbridge, you don’t just analyze—you can optimize on the fly—not wait around for data that’s already outdated.

Singular works for those who don’t need much, but here’s where it falls flat

Sluggish queries

Insights delayed are opportunities lost.

Limited data depth

Only one year of cohort analysis.

Rigid reporting

Fixed definitions and limited options.

Choose Airbridge.
Because being Singular isn’t enough

Blazing-fast cohorts

Advanced queries in seconds, while Singular waits.

Granular insights

Analyze keywords and creatives, down to minute-level metrics.

Funnel analysis

Visualize drop-offs and conversions—Singular doesn’t.

Predictive metrics

Use pLT and pLTV to optimize ROI, while Singular lags behind.

Singular’s fine
If you’re okay missing out

Airbridge

Singular

Cohort analysis in general

Airbridge

Processes queries on terabytes of data in seconds with 3-10 second latency.

Supports up to 3 years of cohort period.

Custom behavioral cohorts for advanced filtering.

Intuitive drag-and-drop UI for configuration.

Singular

Slow query times, delaying real-time decision-making.

Supports only up to 1 year of cohort analysis.

Complicated UI/UX with heavy configuration efforts.

Funnel report (Cohort-level)

Airbridge

Provides detailed funnel reports with repeated conversions and advanced segmentation.

Singular

Not supported.

Retention report (Cohort-level)

Airbridge

Fully configurable Start and Return Events (Install, Deeplink Open, or Custom Events).

Supports minutely, hourly, and daily metrics.

Over 20+ group-by options.

Singular

Fixed Start Event setup.

No minutely or hourly metrics.

Limited grouping options.

Revenue report (Cohort-level)

Airbridge

Flexible revenue definitions (e.g., combine IAP, IAA, subscriptions).

Includes dedicated revenue reports for in-depth analysis and instant configuration.

Singular

Fixed revenue definitions.

Lacks dedicated in-depth Revenue Reports.

pLTV & pLT

Airbridge

Provides Predictive Lifetime Value (pLTV) and Predictive Lifetime (pLT) for enhanced revenue optimization.

Singular

Not supported.

Raw data export

Airbridge

Fully configurable CSV export from the dashboard with previews.

Access up to 180 days of historical data.

Singular

Limited to 30 days of historical data.

UCA (Unattributed Conversion Analysis)

Airbridge

Restores iOS unattributed installs using MMM-based analysis, addressing SKAN limitations for better optimization.

Singular

Not available.

MTA Reports

Airbridge

Provides multi-touch attribution (MTA) with:
Touchpoint analysis and overlap reports for visibility into the multi-touch landscape.

Singular

Not available.

Precision and Speed Powered by Airbridge Luft

Luft is Airbridge’s OLAP engine that processes terabytes of data in seconds, giving you real-time insights while Singular lags far behind.

Real-time cohort analysis in 3-10 seconds

Combines batch and real-time processing for reliable, consistent data using Lambda Architecture.

Top apps trust us to deliver what other MMPs can’t.

View all case studies →

#1 on Steam's Global Top Sellers in 30 Days

“

With Airbridge, we were able to achieve the same visibility on PC and console that we enjoy with mobile attribution, drastically reducing the guesswork in our PC·console game marketing strategies.”

Sunny Kim

User Acquisition Team Lead, Nexon

40 Million Downloads

“

With Airbridge's all-inclusive MAU pricing, our MMP now fuels instead of draining our budget—allowing us to scale to 40 million global downloads confidently.”

Ivan Crewkov

CEO & Co-Founder, Buddy.ai

500% Growth in MAU

“

Essentials like dashboard granularity and cost data missing from our previous MMP, are now included under one clear pricing plan.”

Michael McSweeney

Co-Founder & CPO, Shmoody

Stop Waiting. Start Growing.