Not just redirections, but also full-fledged web tracking and dynamic web-to-app tracking (based on the UTM)
AppsFlyer
Redirections and simple and static web-to-app tracking
Predictive LTV
Airbridge
Included
AppsFlyer
None
Funnel Analysis
Airbridge
Included
AppsFlyer
None
Retention Analysis
Airbridge
Detailed (Minutely, Hourly, etc.)
AppsFlyer
Daily
Cohort Analysis in general
Airbridge
Detailed (Creative & search keyword level)
AppsFlyer
No creative-Level, no search keyword
Airbridge’s best comes with everything
With Airbridge, your budget stays where it belongs—in your campaigns, not AppsFlyer’s upgrade list. Airbridge unlocks everything upfront, zero paywalls.
Seamless Deep Links
Branded short links, bulk generator API, QR codes, custom domains, and social previews.
Cohort pLTV
Forecast cohort LTV for IAA, IAP, and other revenue streams up to 180 days.
Complete Data Access
Full access to raw data through API and integrations (e.g., AWS S3).
Ungated Postbacks
Send unlimited app events for campaign optimization.
Cost & Revenue Data Aggregation
Analyze ad spend and revenue data.
Customizable Fraud Protection
Rule-based and ML/AI-based safeguards.
Real-Time Insights
Minutely cohort, creative, and funnel analysis—always up-to-date.
Flexible Audiences
Create diverse audiences for targeting or de-targeting.
Live Data Sharing
Analyze or create pivot tables with data shared in Google Spreadsheets.
AppsFlyer’s Cross-platform is more like fragmented dashboards
They’re stuck in mobile-only metrics, leaving you to search elsewhere or comb through multiple dashboards.
Airbridge
We unite all your data. Web, web-to-app, iOS, Android, SKAN, PC, console—all in one seamless view. No gaps.
AppsFlyer’s cohort analysis? Good luck.
AppsFlyer limits you to basic daily-level insights for just 30 days—hardly ideal when you’re looking to optimize in real time.
Airbridge
With Airbridge, you’ll always know what’s driving growth. Enjoy cohorts, creatives, keywords, LTV, funnel performance—all available minute-by-minute. Predictive LTV at the cohort level? Done.
AppsFlyer loves to throw this line at us:
Cheap, but at what cost?
Well, they got the cheap part right—and here's the kicker: we’re not even counting how much cheaper it’ll be when you compare with their full upgrades. But let’s talk about the value: all the features AppsFlyer makes you pay extra for—predictive LTV, fraud protection, granular cohort analysis—are included with Airbridge without upsells.
Top apps trust us to deliver what other MMPs can’t.
With Airbridge, we were able to achieve the same visibility on PC and console that we enjoy with mobile attribution, drastically reducing the guesswork in our PC·console game marketing strategies.”
Sunny Kim
User Acquisition Team Lead, Nexon
40 Million Downloads
“
With Airbridge's all-inclusive MAU pricing, our MMP now fuels instead of draining our budget—allowing us to scale to 40 million global downloads confidently.”
Ivan Crewkov
CEO & Co-Founder, Buddy.ai
500% Growth in MAU
“
Essentials like dashboard granularity and cost data missing from our previous MMP, are now included under one clear pricing plan.”
Michael McSweeney
Co-Founder & CPO, Shmoody
Cross the Airbridge and let your Apps Fly.
Stop overpaying. Start outperforming. Make the switch to Airbridge today!
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