Marketing Analytics
Marketing Analytics: Day-90 Cohort ROAS in One Click
Keyword-level campaign analysis, predictive LTV from 3 days of data, 100+ filter combinations, and real-time cohort ROAS — in one dashboard. Stop exporting CSVs and spending two days in a spreadsheet to answer your CMO's questions.
The analytics your growth team actually needs
Day-90 cohort ROAS in one click
Slice ROAS, ARPU, and ARPPU by any combination of country, campaign, creative, and keyword — at day 1, 7, 30, 60, or 90. No CSV exports, no pivot tables. The Actuals Report does the work. Competitors require manual data stitching for the same view.
Keyword-level campaign analysis
See which exact Apple Search Ads and Google Ads keywords drive installs that convert to paying users. Not campaign-level — keyword-level GroupBy. Reallocate bid budgets based on actual downstream revenue per keyword.
Predictive LTV from 3 days of data
Get a 180-day pLTV forecast for any user cohort using just 3 days of post-install data. Powered by Bayesian retention curve modeling (LUFT engine). Make campaign kill/scale decisions weeks earlier instead of waiting for actuals to mature.
Cohort retention by channel, campaign, and country
Analyze day-1 through day-90 retention grouped by acquisition source. Identify which campaigns bring users who retain vs. users who churn within 48 hours. Predictive Lifetime (pLT) modeling estimates revisit frequency for early churn signals.
Funnel analysis with time-to-complete metrics
Define multi-step conversion funnels (install to signup to purchase) and pinpoint the exact stage where users drop off. Break down by channel, OS, and country. Measure median time-to-complete per funnel step to identify friction points.
Enterprise-grade analytics, included
Cohort analysis, keyword-level ROAS, predictive LTV, funnel tracking, and 100+ filters — all included in the Growth Plan. No add-on analytics SKU.
Real-time campaign performance
Monitor installs, in-app events, revenue, and ROAS as they happen. The Actuals Report updates in real time across all connected ad networks — no overnight batch processing.
Full lifecycle funnel tracking
Track the complete user journey from ad click to install to signup to purchase to churn. Define custom funnel steps and measure conversion rates between each stage, broken down by acquisition source.
Cross-platform metrics in one dashboard
LTV, cohort ROAS, ARPU, ARPPU, retention, and funnel conversion rates — across iOS, Android, web, PC, and console. One dashboard replaces three tools.
100+ filter combinations for real-time slicing
Combine country, OS, campaign, ad group, creative, keyword, event type, and date range in real time. Answer "What is the D7 ROAS for our iOS TikTok campaign in Japan?" in one click, not one Slack thread.
Event-level analysis via SDK and S2S
Analyze every in-app event — purchases, subscriptions, level completions, content views — with full attribution context. Ingest via mobile SDK, web SDK, or server-to-server API.
What Our Customers Say
Strongly recommend Airbridge for any gaming apps seeking to enhance their marketing efficiency, appreciating its timely customer support and cost-effectiveness. As we continue to break new ground in the industry, Arcadian Lab remains an exemplar of how innovative approaches and data-driven insights lead to unwavering success and growth.
Other MMPs lock insights behind paywalls or make you jump through hoops to get the data you need. Airbridge doesn't. It's the only MMP where marketers can track web-to-app conversions, optimize CPI, and analyze raw data — all without paying extra. The UI is intuitive, the insights are real-time, and the resources provided actually help you grow without depending on data analysts.
Unlike other MMPs requiring purchase of add-ons to use advanced functions, Airbridge provides all functions in an all-in-one package at no additional costs. We think and feel that the solution provided by Airbridge has high merit for us since we require advanced data export functions.
Stop exporting CSVs.
Start making decisions.
Day-90 cohort ROAS, keyword-level campaign analysis, predictive LTV, and real-time funnel tracking — all included in the Growth Plan with no per-report pricing.