iOS & SKAN
SKAN 4.0, AdAttributionKit, and AI conversion modeling
Full support for SKAN 4.0 coarse-grained values, crowd anonymity tiers, and AdAttributionKit. AI-powered attribution modeling (UCA) bridges the ATT opt-out visibility gap so you can measure iOS campaign ROAS with confidence — not guesswork.
SKAN 4.0 and AdAttributionKit support out of the box
Full support for SKAN 4.0 coarse-grained values, crowd anonymity tiers, and multiple postback windows — plus Apple's new AdAttributionKit. Configure conversion value schemas from the dashboard without code changes. Launch campaigns with any media partner and start receiving postbacks immediately.
Flexible conversion value modeling
Map SKAN conversion values to the metrics that matter for your business — revenue tiers, subscription events, or custom in-app actions. The conversion value schema is fully configurable per app, with support for both fine-grained and coarse-grained SKAN 4.0 values.
AI-powered iOS attribution modeling
Bridge the ATT opt-out visibility gap with AI-simulated attribution (UCA). Compare original and modeled attribution side by side for iOS campaigns. SKAN deduplication prevents double-counting between SKAN and MMP-attributed installs. See your true organic baseline and make data-driven optimization decisions.
What Our Customers Say
In Japan, iOS accounts for about 60% of the market and delivers higher ARPU than Android, making accurate measurement critical. SKAN data alone wasn't enough. With simulated iOS attribution, we redefined unattributed data, cut CPA, and gained the proof we needed to expand our budget. Airbridge is now the backbone of our global growth.
We chose Airbridge for its robust attribution capabilities, advanced SKAN support, transparent data infrastructure, and strong price-to-performance ratio, all compared to our previous MMP solution. The platform's flexibility in analyzing user journeys and campaign performance was also a key factor in our decision.
Airbridge's Active Users dashboard was incredibly convenient for us. It made tracking unique users at a device level and monitoring revenue metrics like ARPU, ARPPU, and ARPDAU easy. The clarity it brought to our analytics has been super valuable.
iOS attribution included in the Growth Plan
SKAN 4.0, AdAttributionKit, AI-simulated attribution, and conversion value modeling — all included in the Growth Plan. No separate iOS measurement SKU.