Deep Linking
Cross-platform deep linking with built-in attribution
Route users from any touchpoint — web, ad, email, QR code, or CTV — to the exact in-app destination. Deferred deep links preserve context through install. Every link is a tracking link with full cross-platform attribution.
What is deep linking?
Deep linking is a mobile technology that routes users from any external source — an ad, email, QR code, or web page — directly to a specific screen inside a mobile app, bypassing the home screen entirely. Unlike standard URLs that open a website, deep links open the exact in-app content: a product page, a subscription offer, or an onboarding flow. Deferred deep links extend this further by preserving the intended destination even when the app is not yet installed — the user clicks, installs from the App Store or Google Play, and still arrives at the correct screen on first open. For mobile marketers, deep linking eliminates the friction between ad click and in-app conversion. Airbridge deep links combine this routing with built-in cross-platform attribution, so every link also measures which campaign, channel, and creative drove the action.
Key Features
Deferred deep linking across platforms
Route users to the exact in-app screen on their first open — even if the app was not installed at click time. Airbridge deferred deep links preserve context through the App Store or Play Store install flow, reducing drop-off between ad click and first in-app action.
Web-to-app conversion routing
Convert mobile web visitors into app users with a single CTA. Airbridge detects the user's device and OS, then routes to the correct app store or in-app destination — maintaining full cross-platform attribution throughout the handoff.
Offline-to-online measurement via QR codes
Generate trackable QR codes for every campaign link. Measure conversions from store displays, OOH billboards, TV creatives, and print ads with the same attribution precision as your digital channels.
Custom branded short links
Use your own domain for all tracking links (e.g., go.yourbrand.com). Customize OG metadata — title, description, and image — for higher click-through rates on social and messaging platforms.
Bulk link creation via API
Generate thousands of tracking links programmatically using the Tracking Link Generation API. Manage, edit, and organize all links from a single dashboard — or automate via Google Sheets integration.
Built-in cross-platform attribution
Every deep link doubles as a tracking link. Attribute installs, re-engagements, and in-app events back to the originating campaign — across web, app, and offline touchpoints — without separate attribution setup.
How It Works
Deferred deep links that preserve context through install
A user taps your ad, installs from the App Store, and opens the app for the first time. Airbridge deferred deep links carry the original campaign context and destination through the install flow — landing users on the exact product page, onboarding screen, or promo offer instead of a generic home screen.
Measure offline campaigns with trackable QR codes
Every tracking link generates a unique QR code. Embed them in retail displays, event materials, OOH billboards, or TV creatives and measure conversions with the same granularity as your digital campaigns — by channel, campaign, and ad group.
Branded short links with custom OG metadata
Replace generic tracking URLs with your own branded domain (e.g., go.yourbrand.com). Configure title, description, and preview image per link for higher click-through rates on social platforms and messaging apps.
Bulk link creation and centralized management
Generate thousands of tracking links via the Tracking Link API or Google Sheets integration. Organize, edit, and archive all links from one dashboard with UTM parameters, campaign tags, and destination rules.
What Our Customers Say
Airbridge's API deeplinks have been a perfect fit for our growth model: simple, reliable, and cost-effective. They allowed our team to automate referral and campaign link creation at scale without constant dev support. Plus, the customer success team has been 10/10, who is responsive, hands-on, and genuinely invested in our success.
After undergoing successful MMP migrations to Airbridge, I couldn't be more content with the user-friendly reports and all-in-one solution that Airbridge offers. Its simplicity and accessibility make it a valuable tool for marketers of all backgrounds, and its optimization significantly enhances the productivity of our marketing team.
Airbridge took work that used to be slow and manual and made it fast, stable, and self-serve—cutting our manual workload by 90%. It's freed up our team to focus more on strategy and creative, not busywork. Even junior marketers can get up to speed quickly, but there's still plenty of depth for advanced teams and agencies
Deep linking and attribution in one platform
Deferred deep links, branded short URLs, QR code tracking, and cross-platform attribution — all included in the Growth Plan. No per-link fees, no separate linking SDK.