Inside Airbridge

Unlock new growth channels with Airbridge’s integration with Microsoft Advertising

2025
.
2
.
10
By
Sunga Yi
Inside Airbridge

Unlock new growth channels with Airbridge’s integration with Microsoft Advertising

2025
.
2
.
10
By
Sunga Yi

Airbridge is now integrated with Microsoft Advertising, combining advanced measurement capabilities with the broad reach of Microsoft Advertising to help you better identify your top-performing campaigns. 

Reach more audiences with Microsoft Advertising

Microsoft Advertising provides broad reach with accurate targeting options. Discover and connect with your ideal audience by placing your ads across several owned, operated, and partner platforms, including Bing, MSN, Microsoft Edge, Outlook.com, AOL, Yahoo, DuckDuckGo, and more. 

Streamline measurement with Airbridge

Airbridge's integration with Microsoft Advertising simplifies measurement for mobile app install campaigns, providing marketers with streamlined tracking and clear performance visibility for better optimization. Through this powerful integration, you can:

  • Accurately track installs from app extensions and app install ads as conversions.
  • Identify top-performing campaigns, channels, and keywords with precise attribution.
  • Pinpoint audiences with higher conversions.
  • See all your ad spend and ROAS in one intuitive comparison view.
  • Get the full picture of your campaign delivery in real-time across multiple channels from one single dashboard.

Getting Started

Setting up the integration between Airbridge and Microsoft Advertising is easy. Follow these steps:

  1. Create tracking links in Airbridge for your Microsoft Advertising campaigns.
  2. Configure postbacks for real-time data exchange based on your conversion goals.
  3. Use Airbridge analytics to gain insights into user behavior and campaign performance.
  4. Adjust your strategies based on the data collected.

For detailed instructions, refer to the Airbridge User Guide. Contact the Airbridge team today to learn how Airbridge and Microsoft Advertising can enhance your mobile app install campaigns. 

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Sunga Yi
Content Marketing Manager
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