Marketing Analytics
6 reports that answer your biggest growth questions
Which campaigns drive subscribers? Where do trial users drop off? Which channels bring users who stick? Core Plan includes 6 built-in reports — no custom dashboards to design, no data team required.
Stop guessing, start knowing
Which campaigns drive paying subscribers
— not just installs?
You got 500 installs from Meta last week. But how many started a trial? How many converted to $9.99/mo? The Actuals Report shows you the full funnel by channel, campaign, and ad group.
Where do free trial users drop off?
The Funnel Report shows exactly where users abandon: install to signup, signup to trial, trial to paid. Break it down by acquisition channel to see which sources bring users who actually convert.
Which channels bring users who stick around?
The Retention Report shows Day 1, 7, and 30 retention by campaign source. Stop spending on channels that bring users who churn in 48 hours.
Everything a subscription app needs
All 6 reports included in Core Plan. No add-ons, no per-report pricing, no surprises.
Actuals Report
Real-time campaign performance across all connected channels. Filter by campaign, ad group, or creative to see installs, trials, and subscriptions.
Funnel Report
Track install to trial to subscription conversion rates. See where users drop off — broken down by the channel that acquired them.
Retention Report
Compare Day 1, 7, and 30 retention by campaign source. Find out which channels bring users who stay vs. users who disappear.
Revenue Report
Tie subscription revenue directly to the campaigns that drove it. See ROAS and revenue per subscriber by channel.
Trend Report
Spot when campaign efficiency changes before it becomes a problem. Daily trends for installs, trials, conversions, and ROAS.
Active Users Report
Monitor DAU and MAU trends across acquisition channels. See whether your paid users are actually engaging with your app.