Subscription app growth rule #1: Find out what’s bringing users in. And what they do next.
Airbridge shows which content and ads bring users to your app,
and what they do once they’re there.
Whatever you’re doing
to grow your app,
Posting UGC
It’s free, and a real person showing your app often lands better than a polished ad.
Working with influencers
Their followers already listen to them. One mention puts your app in front of people your own account can’t reach.
Running ads
Organic takes time and keeps getting more competitive. Ads bring in users now, on your schedule.
Sending users from web to app
A web page gives you room to explain your app and test your pitch before people reach the app store.
You need to know
exactly what’s working. (and… what’s not)
Posting UGC
You post a lot. A few videos take off and installs go up. But which ones brought users who actually return
and eventually subscribe?
- Day-in-my-life video, TikTok: 847K views, 52K likes. Checking data in Airbridge: 1,240 Installs, 410 Sign-ups, 96 Trials, 31 Subscribed.
- Setup tutorial, YouTube Shorts: 312K views, 18K likes. Checking data in Airbridge: 520 Installs, 220 Sign-ups, 61 Trials, 23 Subscribed.
- Before & after Reel, Instagram: 1.1M views, 96K likes. Checking data in Airbridge: 380 Installs, 92 Sign-ups, 18 Trials, 4 Subscribed.
How to get this data for your own content
- 1Make an Airbridge Tracking Link for each post.
- 2Use it like any other link.
- 3Check the results in Airbridge, or
in your AI tool.
Working with influencers
A few influencers promote your app. But who actually brought users who return
and eventually subscribe?
- Lifestyle creator, TikTok: 1.2M followers, 2.1M views. Checking data in Airbridge: 1,980 Installs, 380 Sign-ups, 52 Trials, 9 Subscribed.
- Study creator, YouTube: 240K followers, 310K views. Checking data in Airbridge: 720 Installs, 260 Sign-ups, 64 Trials, 21 Subscribed.
- Fitness creator, Instagram: 86K followers, 120K views. Checking data in Airbridge: 640 Installs, 290 Sign-ups, 88 Trials, 34 Subscribed.
How to get this data for each influencer
- 1Make an Airbridge Tracking Link for each influencer.
- 2Send it to them. They use it like any other link.
- 3Check the results in Airbridge, or
in your AI tool.
Running ads
Your ads bring in installs at a decent cost. But which ones bring in
real users who are likely to grow your revenue?
- Discount offer ad, Video ad: 21.4K clicks, $0.70 per install. Checking data in Airbridge: 3,050 Installs, 420 Sign-ups, 38 Trials, 6 Subscribed.
- Feature demo ad, Video ad: 11.8K clicks, $1.20 per install. Checking data in Airbridge: 1,780 Installs, 510 Sign-ups, 74 Trials, 19 Subscribed.
- Founder story ad, Video ad: 6.2K clicks, $2.10 per install. Checking data in Airbridge: 1,010 Installs, 470 Sign-ups, 112 Trials, 38 Subscribed.
How to get this data for each ad campaign
- 1Add Airbridge to your app and connect your ad accounts.
- 2Keep running your campaigns as usual.
- 3Check the results in Airbridge, or
in your AI tool.
Signal Hold
Give Meta better signals to optimize your ads.
With Signal Hold, Airbridge filters out conversions that are quickly canceled, so your Meta ads can optimize for subscribers who stay.
See how Signal Hold worksSending users from web to app
You send people from your site to the app store. But once they get there,
do you know who became paying users?
Checking data in Airbridge: Your website → App store, 3,100 clicks. App store → Your app, 1,900 installs. In your app: Came back 640, Subscribed 52, Revenue $1,510.
Example dataHow to get this data for your app
- 1Use an Airbridge Tracking Link instead of a normal link on your site.
- 2Use it like any other link.
- 3Check the results in Airbridge, or
in your AI tool.
Also, did they land on the right app screen?
With an Airbridge Tracking Link, you can send everyone who clicks the link straight to the app screen you choose.
How deep linking worksOr, get this data in your AI tool.
Airbridge MCP.
Works in your AI tools.
Ask Claude, ChatGPT, or Codex which posts, influencers, and ads moved your app-growth metrics.
Which of my videos brought users who stuck around?
Your day-in-my-life video. It brought 31 subscribers.
Your Before & after Reel got the most views, but only 4 subscribers.
Get more out of the tools you already use.
Ad platforms
See your ad spend alongside what happens in your app.
Your campaigns and ad spend show up in Airbridge automatically, next to in-app results like installs, trials, and subscriptions.
Google Ads

Subscription and paywall tools
Already using a subscription or paywall tool?
See which campaigns your trials and subscriptions came from.
Not using any of these? That’s fine. You can also track trials and subscriptions directly through Airbridge with the appropriate event setup.
FAQ
Do I need to run paid ads to use Airbridge?
No. You can measure your posts, creators, and website too, not just ads.
If you do run ads, you can compare your organic and paid content side by side by installs, trials, and subscriptions.
Can I see which post or creator brought users?
Yes. Give each post or creator its own Airbridge Tracking Link. When people click it, you’ll see how many of them installed, started a trial, and subscribed.
One thing to know: if all your videos point to the same bio link, you’ll see results for that bio link as a whole, not for each video. And people who only watch, without clicking, can’t be tracked.
How UGC tracking worksCan I track people who go from my website to my app?
Yes. Use an Airbridge Tracking Link anywhere you’d use a normal link on your site, like your download button or a banner. You’ll see who installed, started a trial, and subscribed.
The same link can send them straight to the right screen in your app, even if they install it first.
How web-to-app attribution worksDo I need a developer to set it up?
You’ll need to install the Airbridge SDK in your app. It takes about an hour on average.
Building with Cursor, Claude Code, or Codex? Your AI agent can install it for you through Airbridge MCP.
Does Airbridge work with RevenueCat, Adapty, and Superwall?
Yes. Connect any of them to bring their subscription and paywall events into Airbridge, right next to the data on where your users came from.
You don’t need them, though. You can track those events with just the Airbridge SDK.
See all integrationsCan I pull my Airbridge data into my AI tools?
Yes. Connect Airbridge MCP to Claude, ChatGPT, or Codex in under 5 minutes, then ask about your installs, trials, subscriptions, and revenue in plain English.
Explore Airbridge MCPHow much does Airbridge cost?
Airbridge Core Plan starts at $40 a month, with 500,000 data points included.
A data point is one event Airbridge collects for your app, like an install, a trial start, or a purchase. Clicks on your tracking links don’t count. Beyond 500,000, each extra data point is $0.0001.
Try it free for 30 days. No sales call needed.
See pricingSee what moves your
app-growth metrics.
Find out what’s bringing users in,
and what they do next.



