Who should use Airbridge Core Plan?

Core Plan is for small teams running paid ads on Google, Meta, TikTok, or Apple Ads and trying to figure out which campaigns actually produce paying subscribers. That's most subscription apps. It's self-serve from $40/month. If all you need is deep linking, the DeepLink Plan does that without ad attribution. If you're at enterprise scale with custom volume, look at Growth Plan.

What is an MMP, and why do subscription apps need one?

An MMP (mobile measurement partner) matches installs, trials, and subscriptions back to the ads that drove them, so every channel is measured the same way. This matters more for subscription apps than most. Revenue shows up days or weeks after the click, each ad platform grades its own homework, and none of them can see what a user pays you later. An MMP is how you connect the ad click to the subscriber it became.

I've never used an MMP before. Can I set up Airbridge myself?

Yes. Core Plan assumes you haven't done this before. A guided quick start and Airbridge Pilot, our AI onboarding assistant, walk you through connecting your channels and SDK. Most teams are done within an hour.

Which ad platforms and subscription tools does Airbridge work with?

On the ads side: Meta Ads, Google Ads, TikTok Ads, and Apple Ads. On the revenue side: RevenueCat, Adapty, and Superwall. Everything lands in the same reports, so you can tell which campaigns bring in subscribers rather than just installs.

Do I need a demo or sales call to start?

No. Core Plan is self-serve end to end. You sign up, connect your channels, and watch the data come in. Nobody from sales will call you.

How does Airbridge pricing compare to other MMPs?

Traditional MMP contracts usually start somewhere between $15K and $50K a year, signed annually, and cost data often sits behind a paid add-on. Core Plan is $40+/month with a 30-day free trial and no annual contract. You can work out exactly what you'd pay before talking to anyone.

What happens after my free trial, or if I go over the included data points?

After the 30-day trial, Core Plan is $40+/month with 500,000 data points included. Past that, each extra data point costs $0.0001, so running 100,000 over adds about $10 to your bill. You won't get pushed onto a bigger plan, and you can cancel whenever.

Built for subscription apps

Paid growth with a clear view of what works.

See which ad campaigns create paying subscribers and revenue.

So you know what to scale, cut, and improve.

No sales call · Start your 30-day free trial

Works with

How it works

Ads bring users in.Revenue tells how much you made.Airbridge shows which ads generated that revenue.

Where users come from

Meta Ads

Google Ads

TikTok Ads

Apple Search Ads

Attribute installs & events

Show revenue by ad

Send events to ad platforms

Built for speed and ease.Lightweight SDK. No bloat.

What they become

Install

Trial

Paying Subscriber

Revenue

Connect in minutes

No sales call. No demo request.

MCP-ready

Ask in plain English. Get answers right away.

Works with your stack

RevenueCat, Adapty, Superwall and more.

The Paid Growth Loop

Connect.Measure.Convert.

Connect your acquisition data. Understand what creates paying subscribers. Improve how you acquire your next users.

01/Connect

Where do my users come from?

Connect ad performance to subscription outcomes.

Bring ad spend, app events, and subscription revenue together so you can see the journey from click to paying subscriber.

The problem

I know which ads get clicks, but not which ones create subscribers.
My ad spend and subscription data live in separate places.
I cannot connect ad spend to subscription revenue.

Meta Ads

Google Ads

TikTok Ads

Apple Search Ads

RevenueCat

Adapty

Superwall

Every channel reports into the same attribution layer.

What to connect in Airbridge

Ad Platform Integrations

Connect Meta, Google, TikTok, and Apple Ads.

App Events

Track installs, trials, and subscription events.

Revenue Data

Connect subscription revenue to acquisition performance.

02/UGC & Influencer

Which videos actually create paying subscribers?

See which content turns attention into subscription revenue.

Give each creator or piece of content its own tracking link, then connect clicks to installs, trials, subscriptions, and revenue.

The problem

A video gets views and likes, but I don't know whether it created subscribers.
Without tracking, influencer traffic gets mixed into organic traffic.
I can't compare creators or content by actual subscription outcomes.

Tracking Links

Saved Reports

Last 30 days

ContentRevenueSubscribers

Creator A

84K views

abr.ge/creator-a

$1.8K

42 subscribers

Best ROI

Creator B

310K views

abr.ge/creator-b

$700

17 subscribers

Creator C

1.2M views

abr.ge/creator-c

$120

3 subscribers

Views don't pay. Track which content creates subscribers.

What to use in Airbridge

Custom Tracking Links

Assign a unique tracking link to each creator or piece of content.

Campaign Parameters

Capture campaign and creative information with the tracking link so performance can be broken down later.

Deep Linking

Send users who click content to the intended app experience, app store, or fallback destination.

Performance Reports

Compare attributed traffic and downstream conversion events instead of stopping at views and clicks.

03/Web-to-App

What happens after someone clicks your ad on the web?

Follow the journey from web click to app subscription.

Connect web landing activity with what happens next in the app — from ad click to install, trial, subscription, and revenue.

The problem

My ad click happens on the web, but the subscription happens in the app.
I lose visibility when users move from my landing page to the app.
I can't tell which web campaigns lead to app subscribers and revenue.

WebApp

Ad click

Landing page

Deep link

Install

Trial

Paid subscriber

One journey, measured across the web/app boundary.

What to use in Airbridge

Web SDK

Measure the web events that matter on your landing page.

Tracking Links

Send ad traffic to your web landing page while preserving the campaign information needed for measurement.

Deep Linking

Send users with the app installed to the appropriate app page, while routing other users to an app store or web fallback.

Web-to-App Tracking

Measure the campaign journey as users move from the web into the app and continue converting there.

04/Measure

What should I look at beyond clicks and installs?

Measure the metrics that matter to subscription growth.

Go beyond clicks and installs. Compare channels, campaigns, and creatives by trials, subscribers, revenue, ROAS, and LTV.

The problem

Cheap installs don't always become subscribers.
I don't know which campaigns acquire subscribers at the lowest cost.
I can't compare channels based on subscription revenue.

Revenue

Saved Reports

Last 30 days

Install

1,240

Trial

184

Subscriber

ChannelCostRevenueROAS

Meta$12.4K$29.8K2.4x

Google$9.1K$16.4K1.8x

TikTok$7.8K$7.0K0.9x

D30 LTV by creative

Meta · Best performing

Creative ACPI $3.80D30 LTV $72

Creative BCPI $1.20D30 LTV $39

Cheapest installs didn't create the most subscribers.

What to check in Airbridge

Funnel Report

See how users move from install → trial → subscription.

Revenue Report

Compare campaigns by revenue, ROAS, and subscriber value.

Actuals Report

See acquisition costs and campaign performance by channel.

LTV Analysis

Find ads that attract higher-value subscribers.

05/Convert

How do I find more users like my best ones?

Acquire more users likely to subscribe.

Use subscription and user behavior signals to improve targeting and acquire higher-value users.

The problem

More installs do not always mean more subscribers.
Some subscribers cancel before creating long-term value.
My campaigns optimize for volume, not subscriber quality.

TriggerTriggered

subscription_activated

New subscriber event

Completed

Signal Hold

Hold postbacks 24h · filter canceled trials

3 platforms

Send signal

Meta · Google · TikTok

Filtered out

Send platforms better signals and they go find better users.

What to use in Airbridge

Signal Hold

Send better conversion signals to ad platforms.

Audience Manager

Create audiences based on user behavior and outcomes.

Deep Linking

Create smoother paths from ads to app experiences.

Trusted by subscription app teams

“It makes managing campaigns easier and facilitates comparing channel performance.”

Source: G2 Reviews

Case Studies

Real teams growing with Airbridge

Influencer / web-to-app

350% more app installs from influencer traffic

How LINER attributed influencer campaigns end to end and lifted influencer-driven subscriptions by 155%.

Read story

TikTok paid growth

2x monetization through smarter TikTok funnel optimization

How Wasabi moved beyond installs and identified the user behaviors that improved monetization.

Read story

Subscription funnel optimization

Finding the right events to optimize free trials

How Planfit improved subscription growth by understanding the actions that lead to conversion.

Read story

See all case studies

Fast and light.Built for fast-moving app teams.

You can set it up yourself, without booking a demo.

[ AIRBRIDGE AI / MCP ]

“Which campaign should I scale this week?”

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Claude Code

> Which campaign should I scale this week?

● Airbridge (via MCP)

Connecting to Airbridge…

Reading campaign data…

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Connect in minutes · Ask in plain English · Get answers where you already work

Start measuring paid growth
without enterprise pricing.

Starting at

$40/month

30-day free trial included

See pricing & plans

FAQ

Start scaling paid growth.

With a clear view of what works.

No sales call · 30-day trial · From $40/month

Paid growth with a clear view of what works.

Works with

Ads bring users in.Revenue tells how much you made.Airbridge shows which ads generated that revenue.

Connect in minutes

MCP-ready

Works with your stack

Connect.Measure.Convert.

01/Connect

02/UGC & Influencer

03/Web-to-App

04/Measure

05/Convert

Trusted by subscription app teams

350% more app installs from influencer traffic

2x monetization through smarter TikTok funnel optimization

Finding the right events to optimize free trials

Fast and light.Built for fast-moving app teams.

“Which campaign should I scale this week?”

Start measuring paid growthwithout enterprise pricing.

FAQ

Start scaling paid growth.

Paid growth with a clear view of what works.

Works with

Ads bring users in.Revenue tells how much you made.Airbridge shows which ads generated that revenue.

Connect in minutes

MCP-ready

Works with your stack

Connect.Measure.Convert.

01/Connect

02/UGC & Influencer

03/Web-to-App

04/Measure

05/Convert

Trusted by subscription app teams

350% more app installs from influencer traffic

2x monetization through smarter TikTok funnel optimization

Finding the right events to optimize free trials

Fast and light.Built for fast-moving app teams.

“Which campaign should I scale this week?”

Start measuring paid growthwithout enterprise pricing.

FAQ

Start scaling paid growth.

Start measuring paid growth
without enterprise pricing.

Start measuring paid growth
without enterprise pricing.