Minimize UncertaintiesCostsFraudFake InstallsUninstallsInactivityFailing AdsRedundanciesComplexitiesInaccuraciesAd SpendGuesswork
Maximize UpsidesPerformanceReal KPIsReal InstallsReinstallsEngagementImpressionsRevenueConversionRetargetingROASROI
UncertaintiesCostsFraudFake InstallsUninstallsInactivityFailing AdsRedundanciesComplexitiesInaccuraciesAd SpendGuesswork
UpsidesPerformanceReal KPIsReal InstallsReinstallsEngagementImpressionsRevenueConversionRetargetingROASROI
People-based Attribution and Campaign Measurement for Web and Mobile.