Blog

Insights, best practices, and industry trends from the Airbridge team.

How to Set Up Universal Links on iOS (2026 Guide)

Learn how to set up Universal Links on iOS in 2026. Fix common apple-app-site-association file errors and Associated Domains issues. Start now!

Jun 5, 2026|Luke|10 min read

Which MMP SDK Supports Your Framework? React Native, Expo, Flutter, iOS & Cordova Compared

Compare MMP SDK support for React Native, Expo, Flutter, iOS & Cordova. Find which mobile measurement partners work with your framework. Get the guide.

Jun 4, 2026|12 min read

Deferred Deeplink After iOS 17: How to Fix Your Match Rate

Deferred deep linking match rates dropped after iOS 17? Learn how ATT and privacy changes broke IDFA matching and proven fixes. Get solutions now.

Jun 4, 2026|11 min read

How to Test Airbridge Deeplinks: A Step-by-Step Dashboard Debugging Guide

Learn to test Airbridge deeplinks with our step-by-step debugging guide. Avoid broken deeplinks with structured testing scenarios. Start testing now.

Jun 4, 2026|11 min read

How to Set Up the Airbridge SDK: From Signup to Your First Event in 30 Minutes

Learn Airbridge SDK setup in 30 minutes. Complete guide from app registration to event verification. Start tracking your first event today.

Jun 2, 2026|14 min read

The 5 Best Adjust Alternatives for 2026

Adjust contract up for renewal? Compare the 5 best Adjust alternatives for 2026 on pricing, subscription funnel depth, and contract flexibility.

Jun 2, 2026|9 min read

How to Migrate to Airbridge: Channel Integration Checklist

Complete migrate to Airbridge checklist covering SAN integrations, SDK overlap, and channel cutover. Avoid data gaps and attribution errors. Get started now.

Jun 1, 2026|10 min read

Should You Offer a Lifetime Subscription? When It Makes Sense

Should your app offer a lifetime subscription? Learn the real pros, cons, and pricing math, with data from 75K+ subscription apps.

Jun 1, 2026|13 min read

Hard Paywall vs Freemium in 2026: What 75K Apps Reveal

Hard paywall vs freemium models: 75K apps reveal 5.5x higher conversion rates but 70% more refunds. Choose the right strategy for your app.

May 27, 2026|11 min read

Weekly vs Annual Subscription Apps: How the 2026 Revenue Split Is Shifting

Weekly subscription apps now generate 55.5% of revenue, up from 43.3% in 2023. Learn which plan type works for your app category. Read more

May 27, 2026|11 min read

Does Web to App Improve Profitability? The Real Numbers

Learn how Web to App can Improve Profitability.

May 27, 2026|11 min read

How to Ask "How Did You Hear About Us?" in Your App the Right Way

Learn how to design effective 'how did you hear about us' surveys for mobile apps. Get better attribution data and improve marketing ROI. Read more.

May 26, 2026|10 min read

What to Do After a User Rejects Your Paywall: A 4-Layer Recovery Strategy

Learn 4-layer paywall recovery strategies to convert the 90% of users who reject initial paywalls. Boost subscription revenue today.

May 25, 2026|12 min read

How to Spot Users Who Are About to Churn Before They Leave

App churn doesn't happen overnight. Learn 5 early warning signals that predict subscriber disengagement and how to act before users cancel.

May 25, 2026|8 min read

How to Read App Ad Campaign Data and Decide When to Scale

Learn to read app ad campaign data beyond CPI. Analyze subscription funnel metrics to make smart scaling decisions. Start optimizing campaigns today.

May 22, 2026|10 min read

What Makes a Paywall Convert? Six Structural Decisions for Subscription Apps

Paywall conversion rates vary 4.5x between top and median subscription apps. Learn 6 structural decisions that determine conversion before design. Read more.

May 22, 2026|10 min read

How to A/B Test Your Paywall: Setup, Duration, and Results

Learn paywall A/B testing best practices for subscription apps. Discover setup strategies, test duration, and metrics that drive revenue growth. Start testing today.

May 22, 2026|14 min read

When to Start Lifecycle Marketing for Your App (and When It's Too Early)

Learn when to start lifecycle marketing for your subscription app and avoid common timing mistakes. Get actionable insights. Start today.

May 22, 2026|8 min read

Push Notification Strategy for Subscription Apps: A Practical Retention Playbook

Push notification strategy for subscription apps that reduces churn by 190%. Learn lifecycle-based tactics to boost retention. Get the playbook now.

May 21, 2026|11 min read

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