Airbridge | Airbridge vs Adjust

Full insights
No upgrades

With Airbridge, your budget stays where it belongs—in your campaigns, not Adjust's upgrade list.

What Adjust misses

Web Attribution

Treats web as mobile, miscounting sessions as installs.

Funnel Reporting

Doesn’t even support it.

Retention Metrics

Fixed and inflexible setups with no minute or hour-level insights.

What Airbridge provides

True Web-to-App Tracking

Tie app installs and events back to web traffic with UTM and dynamic parameters.

Full Funnel Insights

Visualize conversions and drop-offs that Adjust doesn’t even try to track.

Export Made Easy

Raw data downloads directly from the dashboard.

They chose clarity over blindspots

Leading companies like Gear2, Playio, and Babitalk migrated to Airbridge for superior web-to-app attribution, real-time analytics, and granular reporting—unlocking growth without limits.

Adjust for less, Airbridge for more

Airbridge

Adjust

Web attribution

Airbridge

Treats web as web with full attribution support using Web SDK and customizable attribution windows.

Comprehensive UTM-based tracking of web events and flexibility for tracking organic traffic.

Adjust

Treats web as mobile, counting the first session as an install.
Landing page = conversion.

No attribution window configuration.

Add-on required for web attribution (upsell).

Web-to-App tracking

Airbridge

Attributes app installs and in-app events back to the original web source.

Full dynamic web-to-app tracking based on UTM and custom parameters.

Seamless deeplinks for CTA buttons of any kind (not a fixed design)

Funnel analysis for web-to-app conversions.

Adjust

Limited to fixed Smart Banners and static tracking only.

Funnel report

Airbridge

Full Funnel Report with detailed conversion insights, repeated conversions, and advanced funnel segmentation.

Adjust

Not supported.

Retention report

Airbridge

Supports Start Event, Return Event, and multiple retention calculation types.

Provides minutely and hourly retention metrics, plus daily, weekly, and monthly.

Offers 20+ group-by options for flexible analysis.

Adjust

Fixed retention setup (e.g., "Install" as Start Event). Limited grouping options and no minutely and hourly level support.

Raw data export

Airbridge

Export raw data directly from the dashboard in a fully configurable CSV format with preview before download.

Supports full Cloud integrations and real-time postbacks (callbacks).

Access up to 180 days of past data.

Adjust

Limited to Realtime callback and Cloud integration only.

Cannot download raw data from the dashboard.

No access to past data exports.

Fraud detection and prevention

Airbridge

Transparent fraud detection with configurable logic.

Full raw data export with fraud tags for better insights and decision-making.

Adjust

Black-box fraud detection: Does not provide fraud reasons in raw data.

Configuration options are limited or opaque.

pLTV & pLT

Airbridge

Predictive Lifetime (pLT) and Predictive Lifetime Value (pLTV) analysis to optimize revenue strategies effectively.

Adjust

Not supported.

iOS modeled conversions

Airbridge

Restores iOS unattributed installs using MMM-based analysis. Helps optimize campaigns faster by addressing SKAN limitations.

Adjust

Not available.

Grow without constraints

With Airbridge, your resources are dedicated to expanding your campaigns, not unlocking essential features.

Why Adjust When Airbridge Fits Perfectly?

Advanced web-to-app tracking

Dynamic web-to-app flows with full UTM support and automatic deeplink support for CTA buttons.

Comprehensive web attribution

Treat web as web, not as mobile, with flexible attribution window configurations.

Raw data export

Fully configurable CSV downloads directly from the dashboard, with real-time callbacks and cloud integrations.

Full funnel reports

Analyze repeated conversions and pinpoint drop-offs effortlessly.

Detailed retention insights

Minutely, hourly, and flexible group-by retention analysis.

Predictive Insights

pLT and pLTV metrics to help you optimize ROI.

Close the gaps in web-to-app attribution

Adjust’s static, fragmented web-to-app attribution creates blind spots. Without proper tracking of app installs and post-install actions tied to the original traffic source, your cross-platform measurement falls apart.

Airbridge fills Adjust's web-to-app gaps

Precise Web-to-App Tracking

Attribute app installs and in-app events to their original web source, providing the insights needed to make smarter decisions.

Easy Web-to-App Tracking

Automatically parse UTM or custom parameters to track and attribute web traffic seamlessly.

Actionable Web-to-App Tracking

Leverage Airbridge Web SDK’s deeplinking features to activate and track CTA buttons of any kind, ensuring smoother user transitions.

Don’t let Adjust’s limitations hold back your growth.
With Airbridge, you gain the tools, transparency, and flexibility to optimize your campaigns across every channel.

Stop Adjusting. Start Growing.