Deep links are powerful tools for app marketing, guiding users to specific destinations within an app. They're crucial for CRM, advertising, referrals, and affiliate marketing. However, building and managing deep links can be quite a challenge.

Google's announcement to discontinue Firebase Dynamic Links has left many apps at a crossroads. Apps that relied on Dynamic Links must now choose between building their own deep links or switching to a new service provider.

The Airbridge DeepLink Plan is a straightforward alternative to Firebase Dynamic Links. In this blog, we'll explore 5 types of teams that can benefit most from Airbridge DeepLinks. If your app business falls into one of these categories, it might be time to see how Airbridge can help.

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Explore the Airbridge Deeplink Plan

1. 🚚 Migration | Teams using Firebase Dynamic Links

On August 25th, 2025, Firebase Dynamic Links will shut down. All links served by Firebase Dynamic Links (both hosted on custom domains and page.link subdomains) will stop working and you will no longer be able to create new links or migrate old ones. 

If your team relies on Dynamic Links, you must switch to a new deep linking service before the deadline. To make the transition easy and stress-free, it's important to find a solution that simplifies deep link migration.

The Airbridge DeepLink Plan offers no-code migration in just 3 steps. It keeps all deep linking features of Dynamic Links, including deferred deep linking and custom branded links, while adding benefits such as:

• Optimized user experiences across iOS and Android
• Auto-generated QR codes
• Added custom branding features

With Airbridge DeepLinks, you get everything you enjoyed with Dynamic Links — and more.  

2. 💻 Development | Teams struggling to deep links build in-house

Building and maintaining deep links in-house is a complex and resource-intensive process. It requires developers to build the basic linking system, incorporate advanced features like dynamic and deferred deep linking, and continuously update the links to work across different operating systems, browsers, and apps. This ongoing maintenance is particularly challenging, as frequent platform updates require constant attention from development teams to ensure the links function consistently.

Airbridge DeepLinks streamlines this process with ready-to-use expertise: 

• Ensuring deep links work seamlessly on all platforms
• Supporting seamless dynamic and deferred deep linking
• Freeing your team to focus on core development tasks

Learn more about deep links in Airbridge's Deep Link Handbook.

3. 🔗 User Experience | Teams seeking better deep link performance

A seamless user experience is crucial for app success. When users tap a link and land in the wrong place or, even worse, the app fails to open; it often leads to broken user journeys and potential app abandonment.

Flawless deep link performance is critical for apps that rely heavily on ads or shared links. Airbridge DeepLinks works smoothly across all platforms and channels, providing users a consistent and seamless experience.

4. 📆 App Launch | Teams launching new apps 

Launching a new app is exciting, but it comes with many decisions, including how to handle deep linking. With Firebase Dynamic Links deprecated, Google no longer recommends it for new apps. Starting with a dedicated deep linking service from the beginning can save you time and complications down the road.

The Airbridge Deeplink Plan offers flexible, MAU-based pricing, making it an excellent choice for new apps across various budgets.

5. 💵 Pricing | Teams seeking an affordable deep linking solution  

When choosing a new deep linking service, price matters as much as features. The Airbridge Deeplink Plan offers competitive, MAU-based pricing that adapts to your app's growth. Our flexible pricing ensures you only pay for what you need.

Visit the Airbridge Pricing Page to find the perfect plan for your budget and requirements.

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Whether your app business falls into the above categories or has unique deep linking needs, Airbridge can help. Contact us to see how Airbridge DeepLinks can support your app's success.

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