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Insights, best practices và xu hướng ngành từ đội ngũ Airbridge.

ROI Influencer Marketing Cho Ứng Dụng Fitness: 400K Lượt Xem, Không Người Đăng Ký?

Lượt thích của influencer không đồng nghĩa với đăng ký. Tìm hiểu cách đo lường CPS và D30 ROAS theo từng influencer với attribution doanh thu chính xác.

26 thg 3, 2026|Airbridge|13 phút đọc

How to Design a Perfect Paywall for a Mobile App

Check out the post to understand where to look and what to do when trying to design a perfect paywall for your app.

21 thg 12, 2022|11 phút đọc

Why a Mobile Measurement Partner (MMP) is an App Marketing Must-Have

Any marketer with an app needs a mobile measurement partner (MMP) because it is essential to effective marketing, revenue generation, and mobile growth. Find out more in the post.

16 thg 12, 2022|10 phút đọc

How Marketing Mix Modeling (MMM) Enables Privacy-First Measurement

Find out what marketing mix modeling is and why you need to add Airbridge MMM to your measurement stack to stay ahead in the game.

12 thg 12, 2022|8 phút đọc

Airbridge Now Integrated With RevenueCat to Maximize Your Revenue Tracking

Analyze which channel contributed the most to subscription revenue through the Airbridge x RevenueCat integration.

5 thg 12, 2022|1 phút đọc

Intro to Incrementality: The Key to Measuring Your Ad Effectiveness

Are your ads truly driving conversions, or just claiming credit for organic wins? Learn the fundamentals of Incrementality and how it moves beyond LTA to measure the real impact of your marketing mix and ROI.

30 thg 11, 2022|7 phút đọc

Introducing Our Updated Retention Report

We proudly announce the official rollout of the Retention Report in Airbridge. The Airbridge Retention Report is equipped with behavioral cohort analysis and provides more options for Groupby and Filter selection, which will show how well your users are engaged with your app.

15 thg 11, 2022|3 phút đọc

Mobile App Attribution: What It Is and How It Works

Find out how to thrive on uncertainty by effectively identifying your strongest channels and campaigns.

10 thg 11, 2022|8 phút đọc

Your Basic Guide to Marketing Attribution Models

Understand various marketing attribution models to measure and optimize your campaigns. Find the one well-aligned with your strategy to bring out results.

6 thg 10, 2022|8 phút đọc

Airbridge’s Unified Measurement Stack: Marketer-Centric Approach to LTA, MTA and MMM

Break through this privacy-first era with the help of Airbridge’s Unified Measurement Stack. Learn more about the next-generation attribution to take your marketing to the next level.

28 thg 9, 2022|10 phút đọc

Integrate Airbridge with SearchAds.com for a deeper analysis of your Apple Search Ads campaigns

Airbridge is now an official partner of SearchAds. Seamlessly transmit conversion data via API to automate keyword scaling and bulk editing. Save hours of manual work and scale your app’s reach using actionable insights from this powerful integration.

26 thg 9, 2022|2 phút đọc

All About Mobile Measurement Partners (MMPs): Its Many Names and Definitions

Airbridge is a mobile app analytics tool, mobile attribution software, MMP and third-party tracking platform. Find out what each of these terms means to better understand mobile attribution.

8 thg 9, 2022|7 phút đọc

Four Steps to Successful QR Code Marketing

Here’s your guide for successful QR code marketing. Maximize your marketing effectiveness using Airbridge’s trackable QR codes with deep linking capabilities.

31 thg 8, 2022|7 phút đọc

How to Fix When Safari Cannot Open the Page Because the Address Is Invalid

Learn everything there is to know about redirecting deep linked users to a fallback page and find out how you should work with deep links on Android and iOS.

25 thg 8, 2022|4 phút đọc

MGS 2022: Unified Measurement Stack - MMP, MTA, MMM and Lift

Find out how Airbridge combines last-touch attribution (LTA), multi-touch attribution (MTA), and media mix modeling (MMM) to measure true effectiveness of marketing.

24 thg 8, 2022|4 phút đọc

Why Every Marketer Should Use Branded Links

Check out how Airbridge’s branded links can help you. Strengthen brand-building efforts, attribute marketing performance, and create a seamless user experience with deep linking.

19 thg 8, 2022|8 phút đọc

Deep Linking Basics: Everything Marketers and Developers Need to Know

Discover all you need to know about deep linking with Airbridge. Boost your app marketing with URI schemes, Universal Links, and App Links.

17 thg 8, 2022|10 phút đọc

How to optimize Direct Response Marketing with Touchpoints Overlap Report

Check out this post to learn how to optimize your Direct Response Marketing performances by using Airbridge’s Touchpoint Overlap Report. Start saving inefficient ad spendings by discovering which channel audiences overlap!

16 thg 6, 2022|4 phút đọc

Five convenient features for mobile app measurement

Airbridge is a mobile attribution solution with an intuitive UI/UX that allows users to conveniently analyze the desirable marketing data. Check Airbridge's five features that can dramatically improve the convenience of Airbridge users.

7 thg 6, 2022|8 phút đọc

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