What is Conversion Tracking?
Conversion tracking is a method used to monitor and analyze user interactions with a website or app that result in a desired action, such as a purchase, sign-up, or app install. On mobile platforms, this involves tracking activities within apps or mobile-optimized websites, allowing marketers to attribute conversions to specific campaigns, ads, or keywords, and understand how users are engaging with their marketing campaigns such as ad creatives on mobile devices.
Why is Conversion Tracking so important?
- Data-Driven Decisions: It empowers marketers with data to make informed decisions, optimizing campaigns for better performance.
- ROI Optimization: By understanding which campaigns are driving conversions, marketers can allocate budgets more effectively, enhancing the return on investment.
- User Behavior Insights: Conversion tracking reveals how users interact with mobile content, providing insights into user preferences and behavior.
- Enhanced Personalization: With detailed conversion data, marketers can tailor content and ads to user preferences, improving engagement and conversion rates on mobile devices.
How to improve Conversion Tracking?
There are several ways that help advertisers track conversions better as below:
- Implement Comprehensive Tracking Tools: Utilize mobile-specific tracking tools like Airbridge, an MMP, that integrate seamlessly with your ad channels to capture a wide range of conversion actions.
- Utilize Deep Linking in Apps: Deep linking directs users straight to a specific page within an app, improving the user experience and potentially increasing conversion rates. At your own ease, you can manage both comprehensive deep linking and tracking links with just one solution like Airbridge. To activate your app’s deep links and tracking links with Airbridge, do not hesitate to click here
- Test and Refine: Regularly test different elements of your mobile campaigns, from ad copy to landing pages, and use conversion tracking data to refine your marketing strategies.
- Leverage Cross-Device and Cross-Channel Tracking: User journey now is getting more and more complicated as one person is going through not only on app, but also web-to-app or on PC/console. Therefore, understanding the multi-device and multi-channel journey of users by implementing means of tracking to capture conversions that start on one device or channel and conclude on another will provide a holistic view of conversion performance.
How does Conversion Tracking apply to Airbridge?
If you find ensuring the quality of Conversion Tracking too complicated, time-consuming and laborious, then Airbridge has come to the rescue. Airbridge provides a full stack of what advertisers will need to track conversions more precisely and faster, including but not limited to deep linking and tracking links, SDK, and API.
In the era where cross-device and the cross-channel journey are becoming more popular among users, Airbridge also benefits advertisers with its Web-to-App tracking feature, offering a better-rounded perspective of user behavior and preference.
