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Airbridge

Stop paying for ads that don't perform. Track ad performance to know exactly what's driving your ROI.

Plans

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  • DeepLink
  • Core
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  • Pricing

Features

  • Airbridge AI
  • Marketing Analytics
  • Fraud Protection
  • Web & App Attribution
  • ROAS Measurement
  • iOS & SKAN
  • Deep Linking
  • Data Export
  • Audience Manager

Resources

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  • User Guide
  • Developer Guide

Company

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  • GDPR
  • Data Processing Addendum
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© 2026 AB180 Inc. All rights reserved.

AB180 Inc. | Business Registration: 550-88-00196

Capabilities

PC & Console Gaming Measurement for Steam, PlayStation, and Xbox

Cross-platform measurement for Steam, PlayStation, Xbox, Epic, custom launchers, HTML5 games, and mobile — unified in one dashboard. Track PC and console just like mobile.

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Nexon logo
Tapas logo
StreamElements logo
FizzSocial logo
Com2us logo
KakaoGames logo
NHN logo
LionheartStudio logo
Webzen logo
Nexon logo
Tapas logo
StreamElements logo
FizzSocial logo
Com2us logo
KakaoGames logo
NHN logo
LionheartStudio logo
Webzen logo
Capabilities

Unified Cross-Platform Measurement

From ad click to in-game purchase across every platform — one dashboard, one truth.

Unified Mobile + Web + PC + Console + CTV Measurement

One dashboard showing: TikTok ad → landing page → Steam install → in-game purchase. Not three tools, not two contracts — one platform that sees the whole journey across every surface.

Mobile Ads → PC Install Attribution

A player sees your TikTok ad on mobile, goes home, and installs on Steam. Same IP, same network. Airbridge connects the dots. Proven with Nexon: #1 on Steam Global Top Sellers with The First Descendant.

Landing Page → PC Client Full-Funnel

Campaign → landing page (Web SDK captures the click) → download → PC client install (S2S reports it) → first in-game purchase. Full-funnel attribution from ad impression to revenue.

Playable Ads & HTML5 Game Tracking

Running playable ads or HTML5 demos? Web SDK tracks engagement, session duration, and conversion to full install. The playable becomes a measurable touchpoint in the attribution chain.

Custom Launcher Support

Have your own launcher? Pass custom referrers through your download and install flow to enable deterministic attribution matching. Know exactly which ad, campaign, or landing page drove each install — no probabilistic guessing needed.

CTV Campaign Measurement

Running Connected TV ads for your game launch? Airbridge measures CTV → PC/mobile install using probabilistic IP matching. In partnership with TV Scientific for true cross-platform reach.

Real-Time Analytics at Scale

Funnel analysis with cohort-level conversion visualization. Minute-level retention granularity. ML-based pLTV/pLT prediction up to 180 days. Cohort analysis spanning up to 1 year with drag-and-drop UI. Powered by the Luft OLAP engine — TB-scale queries return in 3-10 seconds.

Audience Manager — Included

Build 1st-party user segments from attribution data and push them to ad channels for retargeting. Daily auto-update keeps segments fresh. No add-on fees — Audience Manager is included in every plan.

Data Warehouse Integration

Native integration with Databricks, BigQuery, AWS S3, and Google Cloud Storage. Send events via S2S API or file-based pull from cloud storage. Technical support for pipeline setup included.

All-Inclusive Feature Set

Analytics, CAPI, Audience Manager, fraud detection, raw data export, deep linking — all included. No per-feature add-ons, no paywalled capabilities. Every PC/console measurement feature ships in the base product.

How It Works

Built for PC/Console Gaming

How Cross-Platform Attribution Works

How Cross-Platform Attribution Works

Ad campaigns on Meta, TikTok, and X drive players to a landing page. Web SDK captures the click. S2S API reports the Steam/console install and in-game events. Airbridge unifies everything in one dashboard.

Every Platform, Covered

Steam, Epic Games Store, PlayStation, Xbox, Nintendo Switch, Google Play Games on PC, custom launchers, HTML5 web games, CTV, and mobile — all in one measurement platform.

Every Platform, Covered

From Measurement to Optimization

PC and console game marketing was never performance-driven because there was no measurement infrastructure for it. With Airbridge measurement and CAPI integration, send in-game conversion events back to Meta, TikTok, and X — so algorithms optimize for actual players, not just clicks.

From Measurement to Optimization

Web SDK + S2S API Architecture

For web surfaces (landing pages, playable ads, HTML5 games), install Web SDK. For non-SDK platforms (Steam, PlayStation, Xbox, custom launchers), send events through server-to-server API. Both converge into unified attribution.

Web SDK + S2S API Architecture

PC & Console Gaming Metrics

50+10+

PC/Console Titles in Production

60

CAPI Channels

3-10s0-10s

Queries at TB Scale

180-Day36-Day

Raw Data Export

What Our Customers Say

“Airbridge completely changed how we approach PC·console game marketing. Their precise data not only helped us invest more smartly but also proved that mobile ads, like those on TikTok, can drive significant PC and console user acquisition.”

Sunny Kim

UA Team Lead, Nexon

Frequently asked questions

See your cross-platform player journey

Book a demo to see how Airbridge unifies measurement across Steam, PlayStation, Xbox, and mobile — from ad click to in-game purchase.

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