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Cross-platform measurement for Steam, PlayStation, Xbox, Epic, custom launchers, HTML5 games, and mobile — unified in one dashboard. Track PC and console just like mobile.
From ad click to in-game purchase across every platform — one dashboard, one truth.
One dashboard showing: TikTok ad → landing page → Steam install → in-game purchase. Not three tools, not two contracts — one platform that sees the whole journey across every surface.
A player sees your TikTok ad on mobile, goes home, and installs on Steam. Same IP, same network. Airbridge connects the dots. Proven with Nexon: #1 on Steam Global Top Sellers with The First Descendant.
Campaign → landing page (Web SDK captures the click) → download → PC client install (S2S reports it) → first in-game purchase. Full-funnel attribution from ad impression to revenue.
Running playable ads or HTML5 demos? Web SDK tracks engagement, session duration, and conversion to full install. The playable becomes a measurable touchpoint in the attribution chain.
Have your own launcher? Pass custom referrers through your download and install flow to enable deterministic attribution matching. Know exactly which ad, campaign, or landing page drove each install — no probabilistic guessing needed.
Running Connected TV ads for your game launch? Airbridge measures CTV → PC/mobile install using probabilistic IP matching. In partnership with TV Scientific for true cross-platform reach.
Funnel analysis with cohort-level conversion visualization. Minute-level retention granularity. ML-based pLTV/pLT prediction up to 180 days. Cohort analysis spanning up to 1 year with drag-and-drop UI. Powered by the Luft OLAP engine — TB-scale queries return in 3-10 seconds.
Build 1st-party user segments from attribution data and push them to ad channels for retargeting. Daily auto-update keeps segments fresh. No add-on fees — Audience Manager is included in every plan.
Native integration with Databricks, BigQuery, AWS S3, and Google Cloud Storage. Send events via S2S API or file-based pull from cloud storage. Technical support for pipeline setup included.
Analytics, CAPI, Audience Manager, fraud detection, raw data export, deep linking — all included. No per-feature add-ons, no paywalled capabilities. Every PC/console measurement feature ships in the base product.

Ad campaigns on Meta, TikTok, and X drive players to a landing page. Web SDK captures the click. S2S API reports the Steam/console install and in-game events. Airbridge unifies everything in one dashboard.
Steam, Epic Games Store, PlayStation, Xbox, Nintendo Switch, Google Play Games on PC, custom launchers, HTML5 web games, CTV, and mobile — all in one measurement platform.

PC and console game marketing was never performance-driven because there was no measurement infrastructure for it. With Airbridge measurement and CAPI integration, send in-game conversion events back to Meta, TikTok, and X — so algorithms optimize for actual players, not just clicks.

For web surfaces (landing pages, playable ads, HTML5 games), install Web SDK. For non-SDK platforms (Steam, PlayStation, Xbox, custom launchers), send events through server-to-server API. Both converge into unified attribution.

PC/Console Titles in Production
CAPI Channels
Queries at TB Scale
Raw Data Export
“Airbridge completely changed how we approach PC·console game marketing. Their precise data not only helped us invest more smartly but also proved that mobile ads, like those on TikTok, can drive significant PC and console user acquisition.”
Book a demo to see how Airbridge unifies measurement across Steam, PlayStation, Xbox, and mobile — from ad click to in-game purchase.