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Insights, best practices, and industry trends from the Airbridge team.

CategoryAll PostsTrend & InsightInside AirbridgeProduct UpdatesPlaybookImpact Story
IndustryAd Tech & MarketingE-CommerceEntertainmentFinance & FintechFitness AppsGamingLifestyleSaaS & B2BSubscription Apps
Push Notification Deep Links: Fix the Wrong Screen Problem and Recover CTR

Push Notification Deep Links: Fix the Wrong Screen Problem and Recover CTR

Push notification deep links breaking? Users landing on wrong screens kills CTR. Learn how to fix iOS cold-start and Android 12 issues. Fix your links now.

Jun 10, 2026|Luke|13 min read
App Clips vs Full App Install: When to Use Each One

App Clips vs Full App Install: When to Use Each One

App Clips vs full app install: 77.9% abandon installs. Learn when to use App Clips for transactions vs full apps for retention. Get expert guidance.

Jun 10, 2026|10 min read
Deferred Deeplink for Onboarding: How to Close the Install-to-First-Action Gap

Deferred Deeplink for Onboarding: How to Close the Install-to-First-Action Gap

A deferred deeplink sends new users to the screen your ad promised, not a generic home screen. Learn how to close the install-to-first-action gap.

Jun 10, 2026|10 min read
Deferred Deeplink Implementation Guide for iOS & Android

Deferred Deeplink Implementation Guide for iOS & Android

A step-by-step deferred deeplink implementation guide for iOS and Android. Learn the exact flow, SDK callbacks to call, and how to test it.

Jun 9, 2026|12 min read
Universal Links vs App Links: Setting Up Deep Linking on iOS and Android

Universal Links vs App Links: Setting Up Deep Linking on iOS and Android

Universal Links vs App Links explained: Set up deep linking for iOS and Android. Complete guide with setup steps and solutions. Start now!

Jun 9, 2026|11 min read
Android App Links Not Verifying? The Complete assetlinks.json Setup Guide

Android App Links Not Verifying? The Complete assetlinks.json Setup Guide

Fix Android App Links not verifying with our complete assetlinks.json setup guide. Solve SHA256 fingerprint issues and domain verification. Get started now.

Jun 8, 2026|10 min read
Airbridge Core vs Growth: Which Plan Fits Your Team?

Airbridge Core vs Growth: Which Plan Fits Your Team?

Core or Growth? This guide maps each Airbridge plan to your stage: starting paid UA on GMAT channels, or scaling across 330+ networks with custom data needs.

Jun 7, 2026|6 min read
How to Set Up Universal Links on iOS (2026 Guide)

How to Set Up Universal Links on iOS (2026 Guide)

Learn how to set up Universal Links on iOS in 2026. Fix common apple-app-site-association file errors and Associated Domains issues. Start now!

Jun 5, 2026|10 min read
Which MMP SDK Supports Your Framework? React Native, Expo, Flutter, iOS & Cordova Compared

Which MMP SDK Supports Your Framework? React Native, Expo, Flutter, iOS & Cordova Compared

Compare MMP SDK support for React Native, Expo, Flutter, iOS & Cordova. Find which mobile measurement partners work with your framework. Get the guide.

Jun 4, 2026|12 min read
Deferred Deeplink After iOS 17: How to Fix Your Match Rate

Deferred Deeplink After iOS 17: How to Fix Your Match Rate

Deferred deep linking match rates dropped after iOS 17? Learn how ATT and privacy changes broke IDFA matching and proven fixes. Get solutions now.

Jun 4, 2026|11 min read
How to Test Airbridge Deeplinks: A Step-by-Step Dashboard Debugging Guide

How to Test Airbridge Deeplinks: A Step-by-Step Dashboard Debugging Guide

Learn to test Airbridge deeplinks with our step-by-step debugging guide. Avoid broken deeplinks with structured testing scenarios. Start testing now.

Jun 4, 2026|11 min read
How to Set Up the Airbridge SDK: From Signup to Your First Event in 30 Minutes

How to Set Up the Airbridge SDK: From Signup to Your First Event in 30 Minutes

Learn Airbridge SDK setup in 30 minutes. Complete guide from app registration to event verification. Start tracking your first event today.

Jun 2, 2026|14 min read
The 5 Best Adjust Alternatives for 2026

The 5 Best Adjust Alternatives for 2026

Adjust contract up for renewal? Compare the 5 best Adjust alternatives for 2026 on pricing, subscription funnel depth, and contract flexibility.

Jun 2, 2026|9 min read
How to Migrate to Airbridge: Channel Integration Checklist

How to Migrate to Airbridge: Channel Integration Checklist

Complete migrate to Airbridge checklist covering SAN integrations, SDK overlap, and channel cutover. Avoid data gaps and attribution errors. Get started now.

Jun 1, 2026|10 min read
Should You Offer a Lifetime Subscription? When It Makes Sense

Should You Offer a Lifetime Subscription? When It Makes Sense

Should your app offer a lifetime subscription? Learn the real pros, cons, and pricing math, with data from 75K+ subscription apps.

Jun 1, 2026|13 min read
Hard Paywall vs Freemium in 2026: What 75K Apps Reveal

Hard Paywall vs Freemium in 2026: What 75K Apps Reveal

Hard paywall vs freemium models: 75K apps reveal 5.5x higher conversion rates but 70% more refunds. Choose the right strategy for your app.

May 27, 2026|11 min read
Weekly vs Annual Subscription Apps: How the 2026 Revenue Split Is Shifting

Weekly vs Annual Subscription Apps: How the 2026 Revenue Split Is Shifting

Weekly subscription apps now generate 55.5% of revenue, up from 43.3% in 2023. Learn which plan type works for your app category. Read more

May 27, 2026|11 min read
Does Web to App Improve Profitability? The Real Numbers

Does Web to App Improve Profitability? The Real Numbers

Learn how Web to App can Improve Profitability.

May 27, 2026|11 min read
How to Ask "How Did You Hear About Us?" in Your App the Right Way

How to Ask "How Did You Hear About Us?" in Your App the Right Way

Learn how to design effective 'how did you hear about us' surveys for mobile apps. Get better attribution data and improve marketing ROI. Read more.

May 26, 2026|10 min read
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