Gaming Attribution: Measure Every Player Across Mobile, PC, Console, and CTV
Unify UA attribution across iOS, Android, Steam, PlayStation, Xbox, web, and CTV in one dashboard. Track player journeys from ad click to in-app purchase with day-90 cohort ROAS, predictive LTV, and keyword-level analysis.
Every feature your gaming UA team needs
— included
Cross-platform attribution, predictive LTV, cohort ROAS, fraud detection, and raw data export — all in the Growth Plan. No add-on SKUs.
Cross-platform attribution for mobile, PC, and console
Unify measurement across mobile (iOS + Android), Steam, PlayStation, Xbox, and web in a single dashboard. Airbridge's S2S Event API connects server-side PC and console events with mobile attribution — so you see the full player journey, not three disconnected data silos.
Predictive LTV to identify high-value players
Predictive lifetime value (pLTV) models estimate each player's revenue potential up to 180 days out, so your UA team can shift budget toward high-value cohorts within days — not months. Consolidate ad spend and monetization data in one dashboard for at-a-glance performance insights.
Day-90 cohort ROAS in one click
Slice ROAS, ARPU, and ARPPU by campaign, creative, ad network, and keyword at day 1, 7, 30, 60, or 90. No CSV exports, no pivot tables. Our enterprise-scale query engine returns results in seconds, even across 50+ campaigns and millions of events.
Full-funnel in-game event tracking
Map the complete player journey — from ad click to install, tutorial completion, in-app purchase, and long-term engagement. Identify which levels cause drop-offs, which UA channels drive the highest-converting players, and which game updates move the needle on monetization.
CTV attribution for living-room campaigns
Connected TV ads drive app installs on a completely different device. Airbridge bridges CTV touchpoints to mobile installs via probabilistic IP matching — giving your UA team visibility into a channel most MMPs cannot measure.
Fraud detection included — no add-on fees
Click injection filtering, CTIT analysis, and device farm detection are included in the Growth Plan at no extra cost. Protect your UA budget from fraudulent installs while keeping total cost of ownership predictable. Raw data export to S3, BigQuery, or Snowflake is also included.
One dashboard for every gaming platform
Unified multi-platform dashboard
One login, one dashboard covering mobile, PC (Steam), console (PlayStation, Xbox), web, and CTV. Stop reconciling PC analytics in one tool and mobile in another.
Keyword-level campaign analysis
See which exact search keywords on Apple Search Ads and Google Ads drive installs that convert to paying players. Reallocate bid budgets based on downstream revenue per keyword — not just install volume.
Predictive LTV up to 180 days
Get directional LTV signals within days so your UA team can scale or cut campaigns faster while cohorts are still young. pLTV models project revenue at day 30, 60, 90, and 180.
Granular cohort retention analysis
Break down retention by campaign, country, creative, and keyword at hourly, daily, weekly, and monthly intervals. Identify churn patterns and optimize re-engagement before players leave.
Full-funnel event tracking
Map every step from ad impression to install, tutorial, first purchase, and long-term engagement. 100+ filter combinations let you answer any question without waiting on the data team.
S2S Event API for PC and console
Server-to-server integration connects Steam, PlayStation, and Xbox event data with your mobile attribution — giving you a single cross-platform view that no other MMP provides natively.
See your full player journey
— across every platform
Book a demo to see cross-platform attribution for mobile, PC, console, and CTV — with day-90 cohort ROAS, predictive LTV, and fraud detection included in the Growth Plan.