Welcome to the future of Marketing Mix Modeling.
Optimize budget spend for maximum ROI potential with ATT-resilient and privacy-compliant measurement across on/offline channels. MMM is now widely available to smaller brands with our automated onboarding, modeling, and reporting.
Privacy-resilient insights for full performance visibility
With aggregated data, there's no need for user-level data. Regain visibility in a post-ATT world, and unlock insights into how online and offline channels contribute to incremental growth — even TV, print, billboards, and radio.
Eliminate guesswork with predictive ROI analytics
Simulate growth potential with a budget optimizer that predicts performance based on prescribed channel budgets.
Build tailored MMMs in the blink of an eye
Tailor KPIs, select specific cost and performance metrics for automatic ingestion, and calibrate for accuracy. All reports are generated in under 1 hour.
Meet your ideal measurement partner
Airbridge is the only platform that unifies MMP, MTA, and MMM in a single measurement suite — so you can cross-validate results across methodologies.
Context is important
Contextualize MMMs with variables like holidays, weather, competitor info, macroeconomic data, etc.
Up to date, always
Make strategic responses to market changes with automatic daily, weekly, or monthly data sync.
Account for ad effects
Train parameters and shift weight assignments to adjust for ad carryover and saturation effects.
Calibrate your scales
Perform self-service data upload to calibrate your models with results from an RCT or Lift experiment.
See MMM in action
Dragon Island, a hypercasual gaming app with 4M+ downloads.
MMM Studio Key Metrics
less credit to organic behavior than LTA results
potential increase in total installs with budget optimizer
potential decrease in average eCPI
increase in the contribution of display ads compared to LTA results
What Our Customers Say
In Japan, iOS accounts for about 60% of the market and delivers higher ARPU than Android, making accurate measurement critical. SKAN data alone wasn't enough. With simulated iOS attribution, we redefined unattributed data, cut CPA, and gained the proof we needed to expand our budget. Airbridge is now the backbone of our global growth.
Airbridge's API deeplinks have been a perfect fit for our growth model: simple, reliable, and cost-effective. They allowed our team to automate referral and campaign link creation at scale without constant dev support. Plus, the customer success team has been 10/10, who is responsive, hands-on, and genuinely invested in our success.
Airbridge has been crucial to Buddy.ai's success in early childhood education, optimizing our marketing and securing our Top 10 App Store rankings. With Airbridge's all-inclusive pricing based on Monthly Active Users, our measurement tool now fuels instead of draining our growth - allowing us to scale to 40 million global downloads with confidence.
Ready to unlock the future of Marketing Mix Modeling?
See how Airbridge MMM Studio helps brands optimize budget spend with privacy-compliant measurement.