Airbridge
PricingCustomers
Log InGet Started Free
A

Airbridge AI

Ask anything about Airbridge

Responses are AI-generated and may not always be accurate.
Conversations may be recorded to improve answer quality.

Airbridge

Stop paying for ads that don't perform. Track ad performance to know exactly what's driving your ROI.

Plans

  • Compare All Plans
  • DeepLink
  • Core
  • Growth
  • Pricing

Features

  • Airbridge AI
  • Marketing Analytics
  • Fraud Protection
  • Web & App Attribution
  • ROAS Measurement
  • iOS & SKAN
  • Deep Linking
  • Data Export
  • Audience Manager

Resources

  • Blog
  • Case Studies
  • Glossary
  • Library
  • Academy
  • User Guide
  • Developer Guide

Company

  • About Us
  • Terms of Service
  • Electronic Payment Terms
  • Privacy Policy
  • Information Security
  • GDPR
  • Data Processing Addendum
  • System Status

© 2026 AB180 Inc. All rights reserved.

AB180 Inc. | Business Registration: 550-88-00196

E-commerce

Definition

E-commerce is short for electronic commerce and refers to buying and selling goods through the internet.

A
Airbridge
May 20, 2024·2 min read

Table of Contents

  • What is e-commerce?
  • Why is e-commerce important to mobile marketers?
    • Data and analytics
    • Personalization
  • Types of e-commerce

What is e-commerce?

E-commerce (electronic commerce) refers to buying and selling goods or services over the internet. This can include a wide range of transactions, from purchasing physical products online to using the internet to facilitate financial transactions. E-commerce has revolutionized commerce businesses, allowing them to reach a global customer base and conduct transactions 24/7. Additionally, e-commerce has also created new opportunities for consumers, making it easier to compare prices and access a wider range of products. Overall, e-commerce is a broad term that encompasses all commercial transactions that are conducted electronically.

Why is e-commerce important to mobile marketers?

Data and analytics

E-commerce also allows businesses to collect and analyze data on customer behavior and preferences. This can be used to make informed decisions on product development, marketing strategies, and other aspects of the business. Additionally, e-commerce platforms can provide valuable insights on customer buying patterns, which can help marketers to come up with push notifications or promotion ideas to increase sales.

Personalization

E-commerce platforms allow businesses to personalize their approach to customer service. By analyzing customer data, marketers can create targeted marketing campaigns, personalized product recommendations, and customized email campaigns. Personalized campaigns help to increase retention and customer satisfaction.

Types of e-commerce

  • Mobile commerce (m-commerce): M-commerce is a type of e-commerce done through mobile devices such as smartphones and tablets. This can include purchasing products and services through mobile apps or mobile-optimized websites.
  • Social Commerce: This type of e-commerce uses social media platforms, which includes buying and selling products and services directly on social media platforms, or through social media-based marketplaces.
  • Dropshipping: This type of e-commerce is a fulfillment model where the online seller does not keep the products it sells in stock. Instead, the seller purchases the products from a third party and has them shipped directly to the customer.

‍

Put these concepts into practice

See how Airbridge helps teams implement mobile attribution strategies at scale.

Get Started FreeView Case Studies

Related Glossary Terms

Expand your understanding with related concepts.

A/B Testing

A/B Testing, a cornerstone of performance marketing, is a methodical approach that compares two versions of a webpage or app to determine which one performs better.

Active User

An Active user refers to an individual who interacts with a digital product, such as a website, app, or online platform, within a specific timeframe.

Ad exchange

An ad exchange is a facilitator of buying and selling advertising inventory.

Ad inventory

Ad inventory is the available spaces for ads on a particular platform or medium.

Ad mediation

Ad mediation is a technology that allows multiple ad networks to be managed through a single SDK. Ad mediation platforms streamline the ad delivery process and maximize revenue, CPM, and fill rates for publishers.

Ad monetization

Ad monetization generates revenue from advertising on a website or mobile app.

Back to Glossary
E