AppsFlyer charges extra.
Airbridge includes everything.
PBA for web attribution, Protect360 for fraud, Data Locker for raw data, ROI360 for cost aggregation — each a separate add-on. Airbridge includes all of it in one plan.
What AppsFlyer charges extra for, Airbridge includes in one plan
| Feature | Airbridge | AppsFlyer |
|---|---|---|
| Cross-Platform Measurement | Unified dashboard for web, iOS, Android, PC, console, and CTV — all platforms in one view | Mobile-first with partial web support. No native PC or console measurement. PBA (People-Based Attribution) for web is a paid add-on. |
| Raw Data Export | Included in Growth Plan. Export to S3, BigQuery, or Snowflake with no volume fees. | Data Locker is a separate add-on. Volume-based pricing means export costs scale with your data. |
| Cost & Revenue Data Integration | Included in Growth Plan. Unified ad spend and revenue across all channels. | ROI360 is a separate add-on required for cost aggregation and ROAS reporting. |
| Fraud Detection & Prevention | Included in Growth Plan. ML/AI + rule-based fraud validation with full transparency — fraud tags in raw data exports. | Protect360 is a separate add-on ($30-50K/year). Advanced fraud features are not part of the base plan. |
| Cohort Analysis | Keyword-level and creative-level GroupBy in the core Actuals Report. Day 1 through Day 180 ROAS in one click. | Campaign-level cohorts only in the base product. Keyword and creative analysis requires raw data export and external BI tools. |
| Predictive LTV | Directional pLTV for IAA, IAP, and subscriptions — up to 180 days, included in core. | PredictSK offers limited iOS predictions. No cohort-level pLTV in the base product. |
| Retention Analysis | Minutely, hourly, daily, weekly, and monthly — with 20+ group-by options. | Daily granularity only. Limited grouping options. |
| Web-to-App Attribution | Full web tracking via Web SDK with UTM-based dynamic web-to-app attribution and funnel analysis. | Basic redirect-based web-to-app. Full web attribution requires the PBA add-on. |
Every feature included in the Growth Plan
Cross-platform attribution, fraud detection, raw data export, predictive LTV, and 330+ integrations — all included in one plan. No add-on SKUs, no surprise invoices.
Unified Cross-Platform Dashboard
Web, iOS, Android, PC, console, and CTV in one view. No separate tools, no fragmented dashboards.
Keyword-Level ROAS
See exactly which search keywords drive paying users — not just campaign-level, but keyword-level GroupBy in the core Actuals Report.
Cohort Predictive LTV
Forecast cohort LTV for IAA, IAP, and subscriptions up to 180 days. Scale or cut campaigns while cohorts are still young.
Raw Data Export — No Volume Fees
Full event-level data to S3, BigQuery, or Snowflake. No per-row charges, no volume caps. Your data is your data.
Fraud Detection Included
ML/AI + rule-based fraud validation in the Growth Plan. No $30-50K/year Protect360 add-on required.
Real-Time Cohort Analysis
Minutely cohort, creative, and funnel analysis with 100+ filter combinations. Day-90 ROAS in one click.
Flexible Audience Builder
Build segments from cross-platform attribution data and push directly to ad networks for targeting or suppression.
330+ Integrations
Pre-built postback integrations with Meta, Google, TikTok, Unity, Moloco, and 330+ ad networks.
Professional Migration Support
SDK swap guidance, postback reconfiguration, parallel-run validation — included at no extra cost.
AppsFlyer requires add-ons for what Airbridge includes natively
People-Based Attribution (PBA) for web, Protect360 for fraud detection, Data Locker for raw data export, ROI360 for cost aggregation — each is a separate paid SKU on AppsFlyer. Airbridge includes cross-platform attribution, fraud validation, raw data export, and cost integration in the Growth Plan. No hidden fees.
Day-90 ROAS in one click — not a CSV export project
AppsFlyer provides campaign-level cohorts in the base product. To analyze ROAS by keyword or creative, you need to export raw data and build reports in external BI tools. Airbridge offers keyword-level and creative-level GroupBy directly in the Actuals Report — with day 1 through day 180 cohorts, predictive LTV, and 100+ real-time filter combinations.
Lower total cost of ownership at every scale
When you factor in Protect360 ($30-50K/year), Data Locker (volume-based fees), ROI360, and PBA, AppsFlyer's total cost of ownership grows well beyond the base contract. Airbridge's Growth Plan includes all of these capabilities — fraud detection, raw data export, cost aggregation, cross-platform attribution — at one predictable price.
What Our Customers Say
“In Japan, iOS accounts for about 60% of the market and delivers higher ARPU than Android, making accurate measurement critical. SKAN data alone wasn't enough. With simulated iOS attribution, we redefined unattributed data, cut CPA, and gained the proof we needed to expand our budget. Airbridge is now the backbone of our global growth.”
Every touchpoint.
One truth.
One plan.
Stop paying separately for fraud detection, raw data, and web attribution. Airbridge includes everything in one Growth Plan — with professional migration support at no extra cost.