How VortexGravity cut MMP costs by 50% with Airbridge

Introduction

VortexGravity (HK) Technology Limited, founded in 2021, is a game development company established by gaming experts from Tencent, Intel, and Qualcomm, and backed by publicly listed companies. They developed "Survival and Rise: Being Alive," which blends FPS gameplay with multiplayer strategy in a zombie apocalypse setting.

Overview

50% savings in annual MMP costs

After migrating to Airbridge, VortexGravity saw a 50% decrease in MMP costs when they launched their new game, "Survival and Rise: Being Alive." Airbridge's all-inclusive pricing model, with no hidden costs, enabled cost-effective scaling. The unified dashboard and expert support via WeChat streamlined campaign management, resulting in substantial improvements.

Challenges

To maximize installs for their newly launched game, "Survival and Rise: Being Alive," VortexGravity needed to optimize campaigns in real-time. They required a platform with real-time access to performance and cost data across different channels to adjust marketing strategies effectively.

Launching a game globally posed significant challenges, needing expert guidance and responsive support for campaign management and troubleshooting across various advertising channels—support their previous MMP lacked. Additionally, VortexGravity faced high costs with conversion-based pricing models from other MMPs, with essential features gated behind paywalls. This hindered their ability to scale efficiently without incurring extra expenses.

Solutions

Real-time unified data across countries, campaigns, and channels

Airbridge’s unified dashboard, with customizable features, allowed VortexGravity to monitor installs, CPI, ROAS, revenue, active users, and other key metrics in real time. Airbridge also provided raw data via API at no extra cost, enabling VortexGravity to make swift decisions crucial for a successful global launch within the first month.

Airbridge’s exceptional support via WeChat

Airbridge’s team of Customer Success Managers (CSMs) quickly handled and resolved questions in Mandarin. They facilitated a smooth migration from VortexGravity’s previous MMP, efficiently managing data taxonomy and tracking link parameters within two weeks.

Cost-effective scaling with all-inclusive pricing

Airbridge’s annual attributed install pricing model offered VortexGravity a cost-effective solution, including essential features such as deep-linking, real-time analytics, unrestricted data export, custom audiences, and fraud protection. This transparent pricing helped VortexGravity cut their MMP costs by 50% and scale their game confidently.

Results

Airbridge accelerated VortexGravity's growth in mobile gaming. With Airbridge's cost-effective MMP, VortexGravity confidently scaled, optimized global campaigns in real time, and achieved cost savings with enhanced ROI. Airbridge's transparent pricing and robust features continue to drive VortexGravity's success.