3o3
FinanceIntroduction
3o3, developed by Jobis&Villains Corp, is a leading South Korean fintech app that helps Korean citizens streamline complex tax refund claims they’re entitled to by uncovering 'hidden assets'. Beyond taxes, 3o3 also helps users reclaim refunds from shopping to medical bills. 3o3 not only saves users time and money, but makes tax management more efficient and accessible.
Overview
When 3o3 set out to transform its web-based platform to an app-first experience, it faced a critical challenge: how to migrate users seamlessly while ensuring CPI efficiency. Without precise measurement, 3o3 risked losing users during the transition and misallocating ad spend. The company needed a solution that provided cross-platform attribution insights to guide its transition strategy.
With Airbridge’s web-to-app CTA buttons and conversion tracking, real-time attribution, and full-funnel insights, 3o3 not only achieved 7.78 million app installs but also successfully optimized cost per install (CPI) and empowered its marketers with self-serve analytics without needing data analysts’ support.
Challenges
- Ensuring a smooth web-to-app conversion process while retaining existing users.
- Empowering marketers with real-time insights to make quick, informed decisions without relying on data teams.
- Optimizing CPI by tracking on real active users, rather than just installs.
Solutions
Seamless Web-to-App Migration with Full-Funnel Visibility
Migrating users from web to app required a frictionless experience. By implementing Airbridge’s web-to-app CTA button with deep linking functionalities, 3o3 ensured that users could transition effortlessly from web to app with no disruption in their journey. But conversion wasn’t just about getting users to install the app — it was about keeping them engaged.
With Airbridge’s integrated web and app analytics, 3o3 could track users across platforms while monitoring retention and uninstall rates. By analyzing cross-platform funnel reports, the team identified drop-off points in its web payments page, app installation, app membership registration, and app refund amount inquiry page. This allowed them to optimize their web and app funnel conversion flows to ensure that new app users remained active.
Smarter, Faster Decision-Making with Self-Serve Analytics
Before Airbridge, 3o3’s marketing team relied on data analysts to analyze marketing performance. Every request, even simple ones, meant delays — marketers had to wait for reports, slowing down campaign optimization.
With Airbridge’s intuitive UI and real-time analytics, marketers were able to access, interpret, and act on data instantly without dependency on data analysts. Airbridge provided:
- Comprehensive web+app funnel reports that revealed how users progressed from web pages, to install and key in-app actions.
- Retention and in-app behavior analytics that helped identify user behavior post-install
- Raw data exports and real-time performance dashboards giving marketers direct access to critical insights without needing data analysts.
By taking control of performance measurement and complex analyses, 3o3’s marketers optimized campaigns in real time and made faster, more informed decisions.
CPI Optimization with Active Users Data
For 3o3, CPI was a critical metric — but traditional tracking methods were misleading. Many users installed the app only to delete it shortly after, inflating CPI figures and skewing cost efficiency calculations.
Airbridge changed the game by distinguishing between active users and uninstalls, allowing 3o3 to track CPI based on active users with actual engagement, not just installs.
By analyzing conversion and CPI rates per channel, 3o3 optimized its media mix, allocating budget to platforms that delivered long-term retention. The team could now confidently invest in high-performing channels while reducing spend on sources with high uninstall rates. With a smarter, high-impact media mix, 3o3 successfully lowered their CPI target while achieving an impressive 7.78 million app downloads in the first half of 2024 alone.
Results
3o3 is dedicated to helping users easily and conveniently locate hidden assets, empowering them to discover new ways to grow their wealth, save time, and assert their financial rights. In addition to its comprehensive income tax refund service, 3o3 plans to introduce a variety of new services, including hospital bill refunds, shopping refunds, and salary refunds.
3o3 is currently seeking marketers and product designers ready to bring this vision to life.
