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Blog

Insights, best practices, and industry trends from the Airbridge team.

All PostsApp GrowthApp Store AnalyticsAttributionAttribution TrackingBest PracticesBlogCase StudyDeep LinkingE-CommerceEntertainmentFintechFitness AppsGamingIncrementalityIndustry TrendsInfluencer Marketing ROIIntegrationMarketing AnalyticsMMMMobile MarketingPrivacyProduct UpdateRetargetingRevenue MeasurementSKAdNetworkSubscription AppsUser AcquisitionWeb-to-App
MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP pricing keeps climbing while support pushes upgrades instead of solving problems. Learn why this happens, what it costs subscription apps, and how to find an MMP that aligns incentives.

Mar 26, 2026|Airbridge|8 min read
Marketing mix modeling vs. attribution: What's the right tool for marketers?

Marketing mix modeling vs. attribution: What's the right tool for marketers?

Marketing mix modeling and attribution have their strengths and weaknesses. Check out this post to figure out in which situations you should use each tool to achieve your business goals.

Mar 31, 2023|5 min read
A/B testing for app marketing to boost your ROI

A/B testing for app marketing to boost your ROI

Learn what A/B testing is and why it's essential for app marketing. Discover use cases and best practices to improve your bottom line.

Mar 27, 2023|8 min read
5 reasons to use MMP-powered marketing mix modeling

5 reasons to use MMP-powered marketing mix modeling

How can you get the most accurate understanding of your marketing performance? Airbridge recommends working with MMPs with advanced MMM solutions. Read on to find out why.

Mar 23, 2023|6 min read
Ad fraud in mobile: How to safeguard your marketing budget

Ad fraud in mobile: How to safeguard your marketing budget

Learn about some of the most common types of mobile ad fraud and the latest techniques to protect your marketing budget.

Mar 22, 2023|6 min read
Last-touch vs. multi-touch attribution: What’s the difference?

Last-touch vs. multi-touch attribution: What’s the difference?

Finding the right attribution model is crucial to app marketing optimization. Our latest blog post delves deep into two of the most widely used approaches: the last-touch and the multi-touch.

Mar 16, 2023|6 min read
Airbridge achieves SOC 2 Type II certification

Airbridge achieves SOC 2 Type II certification

Airbridge is proud to announce that we have received the SOC 2 Type II report, demonstrating our commitment to security, availability, processing integrity, confidentiality, and privacy.

Mar 8, 2023|2 min read
Leveraging custom product pages (CPPs) for mobile growth in iOS

Leveraging custom product pages (CPPs) for mobile growth in iOS

Apple’s CPPs represent an immense opportunity in improving the relevance of the user journey. Find out how you can make the best use of it.

Feb 15, 2023|10 min read
Power up your customer engagement with advanced Airbridge-Braze integration

Power up your customer engagement with advanced Airbridge-Braze integration

Airbridge has strengthened its partnership with Braze, a leading comprehensive customer engagement platform! Use attribution data to personalize your communication with users and boost ROI.

Feb 15, 2023|2 min read
Your all-in-one guide to marketing mix modeling (MMM)

Your all-in-one guide to marketing mix modeling (MMM)

Marketing mix modeling is the comeback kid of performance measurement. Prepare yourself for the privacy-first era with this blog post.

Feb 1, 2023|11 min read
Optimize your customer marketing campaigns with Airbridge and CleverTap

Optimize your customer marketing campaigns with Airbridge and CleverTap

Airbridge is excited to announce our official partnership with CleverTap, the leading global platform for customer engagement and retention!

Jan 31, 2023|3 min read
Airbridge joins Google’s App Attribution Partner program

Airbridge joins Google’s App Attribution Partner program

Airbridge is proud to announce that it has been officially recognized by Google as an App Attribution Partner!

Jan 17, 2023|3 min read
The evolution of marketing mix modeling (MMM): A pathway to privacy-first measurement

The evolution of marketing mix modeling (MMM): A pathway to privacy-first measurement

Privacy-first performance measurement is made easy with MMM. Find out how technological advances have brought back marketing mix modeling as a software solution.

Jan 13, 2023|7 min read
Exploring the marketing implications of SKAN 4.0

Exploring the marketing implications of SKAN 4.0

With each version update, SKAdNetwork (SKAN) adds both options and complexity to mobile attribution. Find out the marketing-side implications of the SKAN 4.0 changes you need to know.

Jan 5, 2023|5 min read
Marketing mix modeling (MMM) vs. multi-touch attribution (MTA): Which is right for you?

Marketing mix modeling (MMM) vs. multi-touch attribution (MTA): Which is right for you?

Both MMM and MTA help uncover business insights, but they have key differences that make each other more useful than the other depending on the circumstances. Read on to find out more.

Jan 3, 2023|6 min read
Airbridge Awarded High Performer in G2’s Winter 2023 Reports

Airbridge Awarded High Performer in G2’s Winter 2023 Reports

We are excited to announce that Airbridge earned its spot as a High Performer in the G2 Winter 2023 Grid® Reports!

Dec 22, 2022|3 min read
How to Design a Perfect Paywall for a Mobile App

How to Design a Perfect Paywall for a Mobile App

Check out the post to understand where to look and what to do when trying to design a perfect paywall for your app.

Dec 21, 2022|11 min read
Why a Mobile Measurement Partner (MMP) is an App Marketing Must-Have

Why a Mobile Measurement Partner (MMP) is an App Marketing Must-Have

Any marketer with an app needs a mobile measurement partner (MMP) because it is essential to effective marketing, revenue generation, and mobile growth. Find out more in the post.

Dec 16, 2022|10 min read
How Marketing Mix Modeling (MMM) Enables Privacy-First Measurement

How Marketing Mix Modeling (MMM) Enables Privacy-First Measurement

Find out what marketing mix modeling is and why you need to add Airbridge MMM to your measurement stack to stay ahead in the game.

Dec 12, 2022|8 min read
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