We’re excited to announce that Airbridge is now providing enhanced app install reporting for iOS 14.5+ Meta Ads campaigns. We’ve been working closely with Meta to provide a more comprehensive view of performance by leveraging App Promotion Aggregated Events Measurement in our attribution waterfall and reporting surfaces.

What is Aggregated Events Measurement?

Aggregated Events Measurement (AEM) is Meta's proprietary protocol designed to measure web and app events from iOS 14.5 and later devices while preserving user privacy. AEM provides near real-time reporting, enabling quicker optimization decisions and offering more granular insights into your campaign performance.

Airbridge & AEM 

How does this integration benefit you? 

With more granular and timely AEM data available through Airbridge, you can optimize your Meta Ads App Promotion campaigns on iOS 14.5+ with greater precision. 

‍Near real-time reporting
‍By leveraging AEM, Airbridge now provides near real-time app install reporting for iOS 14.5+ Meta Ads campaigns, allowing for faster campaign optimization. This quick and detailed delivery from AEM can help you complement your existing performance insights to better understand your iOS campaigns.Comprehensive performance view
‍Integrating App Promotion AEM data into your daily Airbridge reports and existing dashboards is as simple as switching on the AEM toggle. This lets you view AEM data directly fromAirbridge's Unified Dashboard alongside performance data from iOS, Android, SKAN, and the web—all in one place. You can also set customizable lookback windows, from immediate up to 30 days, enabling you to evaluate and analyze attribution exactly as you need. See our guide to learn how. 

How do you enable AEM?

To enable Aggregated Event Measurement for your App Promotion campaigns with Airbridge, just toggle it on in your Airbridge dashboard settings. For detailed instructions, please refer to our AEM integration guide. You can also get in touch with us; we’ll be happy to help you make the most of this integration and get started with AEM.

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**💡 FAQ:

Q: Will this update impact my SKAN reporting?
‍**A: No, this update will not have any impact on your SKAN reporting. **

Q: Do I need to select AEM when creating an App Promotion campaign in order to see the updated reporting in Airbridge?
‍A: Yes, you will need to select AEM under Campaign Attribution Method when creating your iOS App Promotion campaigns in Meta Ads Manager. Please contact Meta Business Help Center for support.> > ‍Q: How does AEM app install reporting factor into Airbridge’s attribution waterfall?
‍**A: Please refer to our guide on the attribution logic.