Airbridge Year in Review 2024

As the digital landscape continues to evolve at breakneck speed, 2024 was a year of unprecedented growth, strategic partnerships, and groundbreaking innovations for Airbridge. We didn't just adapt – we led, pushing the boundaries of mobile measurement and cross-platform analytics.

Let's dive into the numbers and milestones that defined our success.

4.3x Increase in Gaming Customers 

2024 marked Airbridge's rise as a powerhouse in the gaming industry, with our gaming customer base growing an impressive 4.3 times compared to the previous year. From hyper-casual, RPG, racing, and AR music to interactive gamified video platforms across genres, developers and studios chose Airbridge as their trusted MMP partner.

Tailored Solutions for Game Growth

Our milestone in the gaming sector stemmed from Airbridge's unmatched performance measurement capabilities. Gaming studios often face challenges in measuring and analyzing performance for campaigns that span multiple channels, operating systems, countries, and audiences. We saw the problem, and we delivered. With our suite of features tailored specifically for game growth, Airbridge enabled ultra-granular real-time data analysis, empowering developers and studios to gain actionable insights to optimize their campaigns.

Webzen leveraged Airbridge to optimize their short-form ad campaigns at the creative level. The team also tapped into our Predictive Lifetime Value (pLTV) feature to proactively identify channels with the highest expected revenue per user, enabling efficient marketing spend optimization.

With the growing interest in PC and console games, we stepped up our game too. Airbridge provided cross-platform play analytics to measure and analyze performance across all gameplay channels - including apps, PC, and consoles

Nexon utilized our platform to measure the ad performance for its PC and console game "The First Descendant," obtaining the same reliable data metrics for PC and console as for mobile games.

Expanding Our Gaming Footprint

2024 saw Airbridge making waves at major gaming conferences worldwide. We showcased our cutting-edge features and solutions at industry-leading events, including G-Star, Vietnam Games Forum, ChinaJoy, GDC (Game Developers Conference), and Gamescom. Our reach extended beyond conferences as we forged strategic partnerships with over 70 media outlets and solution providers.

Our reach extended beyond conferences as we forged strategic partnerships with over 70 media outlets and solution providers. Notable integrations included Mintegral tROAS, AVOW, ayeT, and adjoe. We also shared our expertise on Korea's gaming market by co-publishing the "Mobile Gamers of Korea Report 2025" with adjoe, drawing insights from a decade of comprehensive industry data.

90% Boost in Apps Using Airbridge

Last year, we saw a 90% increase in apps tracking performance with Airbridge compared to 2023, demonstrating growing trust in our ability to provide accurate insights and optimize campaigns.

Enhanced Integrations and Partnerships

We continued to strengthen our ecosystem by deepening integrations with leading martech solutions like Amplitude and Braze and expanding reach through global ad platforms like Microsoft Ads and Digital Turbine, empowering our customers to run sharper, more far-reaching campaigns.

Through the Airbridge-Braze integration, MyRealTrip increased its conversion rate by 12x, and Greenlabs doubled its reactivation campaign open rates using personalized messaging powered by Airbridge's precise attribution analysis. 

With Airbridge's ability to integrate with diverse platforms, we continue to serve as a key component for full-funnel marketing.

Unmatched Customer Support

Our customer support team continued to drive growth for customers through tailored strategies. Webzen saw a 90% increase in player sign-in rates for "Mu Monarch" by combining Airbridge's measurement capabilities with our dedicated support. Vortex Gravity achieved dual benefits by switching to Airbridge. Not only did they reduce their annual MMP costs by 50%, but they also received strategic and responsive support through their preferred channel, WeChat.

14.15M Reports Generated

In 2024, our customers generated over 14 million reports using Airbridge's 10 different report types. These reports provided accurate, systematic app growth insights, enabling real-time data analysis and more efficient campaign optimization. Shmoody leveraged our customizable dashboards to unify Android, iOS, and SKAN performance data in one view, streamlining their analysis and accelerating their path to 1M downloads. Buddy.ai utilized Airbridge's cost integrations and ROAS metrics to secure Top 10 App Store success, demonstrating the power of our comprehensive analytics in driving app performance. With Airbridge's overview dashboard, Segari cut its data compilation and analysis time by 50%.

86.13M Tracking Links Created

Airbridge users generated more than 86 million tracking links in 2024, resulting in a staggering 2.628 trillion clicks throughout the year. That's an average of 20 billion clicks per month, double the volume of free URL shortener Bitly.

Our tracking links go beyond simple generation, offering deep linking capabilities and seamless navigation across all platforms and operating systems. The launch of Airbridge DeepLink Plan in Q4 garnered significant attention, especially with Firebase Dynamic Links set to shut down by August 25, 2025.

Looking Ahead to 2025: AI-Powered Innovation

This year, Airbridge is introducing AI-powered features to deliver more robust measurements. Our enhanced AI capabilities will forecast 180-day customer lifetime value using just three days of data, detect abnormal installs, and simulate iOS attribution through UCA (Unattributed Conversion Analysis), providing smarter, faster, and even more precise insights to drive your app business growth.

Thank you for being part of the Airbridge journey. Here's to creating even greater success stories in the coming year. Upwards and onwards to an even more remarkable 2025!

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