Inside Airbridge

Power CTV Ads with Airbridge & Vibe Integration

2025
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2
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21
By
Inside Airbridge

Power CTV Ads with Airbridge & Vibe Integration

2025
.
2
.
21
By

Airbridge is now integrated with leading CTV ad platform, Vibe.co. This powerful partnership combines Airbridge's robust analytics with Vibe's extensive premium inventory across over 500 streaming TV apps and channels.

Grow UA with Vibe's CTV ad network 

Vibe is elevating TV ad performance by turning CTV into a powerful, outcomes-driven channel. With 238 million monthly U.S. viewers, $30 billion in ad spend for 2024, and 82% of CTV users taking action after seeing an ad, CTV has become an advertising must-buy. 

Vibe makes it easy for marketers to discover and target audiences across streaming TV apps and channels with simplicity and precision. With Vibe, you can access: 

  • Diverse Ad Space: Display ads on over 500 streaming TV apps and channels, ranging from movies to live sports and local news. 
  • Broad Audience Reach: Access 120 million households in the U.S. nationwide or focus on local communities around selling locations.
  • Granular Targeting: Target viewers based on socio-demographic characteristics, interests, and intent to buy—free from ATT-related signal loss.

Amplify CTV campaigns with Airbridge 

The Airbridge and Vibe integration combines advanced analytics and CTV advertising capabilities seamlessly. With this integration, marketers can:

  • Review relevant KPIs in one view on Airbridge's unified dashboard.
  • Accurately measure key metrics like LTV, CPI, ROAS, and CTV-enabled revenue growth across campaigns.
  • Gain detailed insights into the most effective ad formats and campaigns.
  • Understand long-term viewer engagement through comprehensive cohort analysis.
  • Make data-driven campaign adjustments with real-time reporting.

Getting Started

Setting up the Vibe x Airbridge integration is easy. Follow these steps:

  1. Set up Vibe campaign tracking links in Airbridge. 
  2. Configure postbacks for real-time data exchange based on your conversion goals.
  3. Use Airbridge analytics to gain insights into user behavior and campaign performance.
  4. Adjust your strategies based on collected data.

For detailed instructions, refer to the Airbridge User Guide. To learn how Airbridge and Vibe can maximize your CTV advertising efforts, contact the Airbridge team today. 

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