Moloco Enhanced Web Postback Integration

Airbridge now supports Moloco’s Advanced Web Postback, combining Airbridge’s unified measurement and user-level analytics with Moloco’s high-performance web advertising.

With this integration, Moloco web advertisers can expect more accurate performance measurement and refined optimization across the entire web funnel. This integration offers significant performance benefits, especially for financial and e-commerce web-to-app campaigns, and for PC/console games where the user journey from a web landing page to an install or signup is crucial.

Now, Moloco web advertisers using Airbridge can measure, analyze, and optimize campaigns at the user level, leveraging the third-party cookie IDs passed via postbacks while adhering to the latest privacy standards. Currently, this third-party cookie-based identification is applicable to campaigns running on Android and PC environments.

Unlock Performance-Focused Web Growth with Moloco

As an AI-powered advertising platform, Moloco helps global advertisers acquire and retain high-value users, while providing transparent data that enables marketers to clearly see where users are coming from and optimize their campaigns with confidence.

Historically, standard web integrations only passed event and conversion data, making optimization via signal transmission difficult.

Now, with Moloco Advanced Web Postback integrated into Airbridge, advertisers gain access to granular, user-level data across the entire funnel. This enables web marketers to:

• Access both event/conversion data and Moloco’s third-party cookie IDs

• Run more precise optimizations backed by user-level signals based on third-party cookies

• Analyze performance holistically across cohorts, channels, and paths

• Power smarter bid strategies and automated adjustments based on real post-conversion behavior

• View performance for both pure web and web-to-app campaigns concurrently

Enhance Web Postback Attribution with Airbridge

Airbridge’s measurement infrastructure is built to unify fragmented data, verify true performance, and connect every touchpoint—from impression to lifetime value. By pairing Moloco’s ML-driven optimization with Airbridge’s transparency-first measurement, growth teams benefit from:

• Gain full visibility into web performance: Easily track Moloco web traffic and events alongside other ad sources for a streamlined performance overview.

• Enjoy effortless unified tracking: Airbridge tracking links cover all activity on both web and mobile apps. Connect your links with Airbridge Web SDK to analyze deep link activations, web events, web-assisted installs, and web-to-app conversions—all in one place.

• Achieve true web campaign optimization: Seamlessly optimize for web conversions using user-level signals based on third-party cookies.

• Automate UTM tracking: The Airbridge Web SDK automatically reads UTM values within the link to accurately record the campaign source.

Getting Started

Setting up the Moloco Advanced Web Postback integration is straightforward:

1. Configure Moloco postbacks in Airbridge based on your conversion goals.

2. Enable Moloco cookie ID collection via the Airbridge Web SDK.

3. Start analyzing user-level events and campaign performance in the Airbridge dashboard.

Power Growth with Intelligence, Transparency, and Optimization

The Airbridge and Moloco Website Postback integration is designed for growth teams looking to combine performance-level transparency with machine-learning powered optimization across web funnels.

This powerful solution is ideal for teams focused on web optimization. By leveraging this integration, advertisers can efficiently manage the entire user journey—from optimizing web landing pages for better traffic inflow to seamlessly tracking how that traffic converts into web-to-app performance and successful retargeting outcomes.

Ready to achieve exceptional results in web user acquisition and retargeting? Start leveraging the combined power of Airbridge and Moloco today.